Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2024 - 20253

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Tipo de acceso: Acceso abiertoTema: search.filters.subject.RADIO UNIVERSITARIA

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Mostrando 1 - 3 de 3
  • Miniatura
    Item type:Ítem,
    El contenido de la programación de Radio Primicias de la Cultura de la Universidad Técnica de Ambato y la construcción de audiencias
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-03-06)
    León León, Andrea Elizabeth
    ;
    Herdoíza Mancheno, Franklin Germánico
    University radio is an effective means of communication to transmit information within an institution of higher education; however, in order to achieve the desired success, it is essential to have an adequate segmentation of audiences. This not only allows to retain current listeners, but also to attract new listeners. In order to understand the importance of audiences in radio stations, the theoretical reference of Mario Kaplúm was used, since he clearly expains the steps that a radio station must follow to become an outstanding media. For this purpose, Radio Primicias de la Cultura of the Universidad Técnica de Ambato was analyzed in order to study it and, with help of the students of the Communication career, provide a different perspective that promotes its growth and innovation.
  • Miniatura
    Item type:Ítem,
    La programación de la radio pública universitaria y las expectativas de las audiencias: Caso Radio Primicias de la Cultura de la Universidad Técnica de Ambato y de Radio UTC de la Universidad Técnica de Cotopaxi
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-24)
    Gordillo Tisalema, Evelyn Dayana
    ;
    Herdoiza Mancheno, Franklin Germánico
    The study titled “Programming of Public University Radio and Audience Expectations: A Case Study of Radio Primicias de la Cultura at the Universidad Tecnica de Ambato and Radio UTC at the Universidad Tecnica de Cotopaxi” allows to identify key elements of the programming for these two university public radios and understand the expectations of their audiences. To achieve this, the research used content analysis and a mixed methodology with both quantitative and qualitative approaches. These approaches provided a comprehensive understanding of the content and editorial management of the radios. The quantitative method measured the impact of programming on audiences and their preferences through a researched conducted with 168 communication students from the Universidad Técnica de Ambato and 152 communication students from the Universidad Técnica de Cotopaxi. The qualitative method explored the nature, structure, and objectives of the content through interviews with the directors of Radio UTC and Radio Primicias de la Cultura. The results show that Radio UTC’s content is more popular among students from the Universidad Tecnica de Cotopaxi. In contrast, Radio Primicias de la Cultura needs to adjust its programming to better align with the preferences of students at the Universidad Técnica de Ambato. The study concludes that university radios should consider audience expectations and design their programming to match listener preferences.
  • Miniatura
    Item type:Ítem,
    Producción Radial E Identidad Corporativa De Radio Online Pri-Universitaria
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02)
    Salguero Maigua, Karol Tatiana
    ;
    Herdoíza Mancheno, Franklin Germánico
    The important role that a University radio plays within students in special in those who study communication for various reasons, one of them is the practical experience that contributes to their integral development, building their skills and developing their talents creating in them a closer connection to one of the many branches of their profession. The Pri universitaria Radio Online de la Carrera de Comunicación, as a subject of study shows us through this analysis how it is perceived by the same young people and the teaching and support staff within the faculty of Jurisprudence and Social Sciences. So the present research develops in the environment to the identification of several key components for a good radial production, its creation, perception and innovation, key elements that help us to capture the attention of our audience, remembering that this is directed for a young audience. Building a brand and loyalty