Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2017 - 201912020 - 20211

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Tipo de acceso: Acceso abiertoTema: search.filters.subject.PLATAFORMA VIRTUAL

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  • Miniatura
    Item type:Ítem,
    Community manager: marketing digital de las medianas y grandes empresas de la ciudad de Ambato ecuador en relación con la publicidad en la televisión como medio de comunicación
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-03)
    Soto Rivera, Erick Israel
    ;
    Viteri Chávez, Walter Francisco
    The community manager: digital marketing is peoples new daily life, taking in to consideration are current situation with the global pandemic, virtual platforms have become direct participants of communication between people, reason why the ecommerce hasnt only established itself as a strategy in search for optimum results but as a neccesity for all companies through community management which has taken place as such and has kept them standing with continuous economic and comercial developement. We must also take into consideration that digital marketing keeps low costs in comparison to traditional means of communication and reaches almost every corner of the world, which ensures greater effectiveness with respect to the dissemination and positioning of the brand, product or service, which is a great advantage in relation to traditional media. In addition, social networks have gained strength, since society is interconnected and an example of this is Facebook which has come to adopt ecommerce as part of its platform and has been obtaining positive results in this regard. Meaning that social networks have come to influence the purchases and acquisitions of different digital consumers
  • Miniatura
    Item type:Ítem,
    El derecho digital y la regulación de contenidos en internet
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2017-06)
    López Garzón, Cristina Alexandra
    ;
    Tite, Ramiro Segundo
    Civil society moved from being a passive receiver of messages to an active and constant generator of information and knowledge, using the new technologies and multiple virtual platforms available. Nevertheless this leap in the history of mankind also has risks for the one who has become navigator of the new world, the cybernaut. Change is inevitable and in order to survive and thrive in the digital age it is necessary to have a regulation that protects the rights of users on the Internet. The rights violation in the content publishing disseminated through virtual platforms is the problem addressed by this research; where the Internet appears as a space of rights and although several of those rights already prescribed in the current legislation they have migrated to cyberspace, it is necessary to establish others with unique and special characteristics that protect the cosmopolitan citizen of the new era. From the Digital Law perspective, considering the emergence of a new regulatory edge from the technological environment, it is more than necessary to propose a scope of Ecuadorian legislation regarding the regulation of cyberspace in Ecuador and the contents that circulate through the Internet. It benefits all cybernauts to build a fairer and more inclusive social-digital order that ensures a peaceful coexistence in the network and in which cyber security is guaranteed.