Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2017 - 20182

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Tipo de acceso: Acceso abiertoTema: search.filters.subject.MULTIMEDIALIDAD

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  • Miniatura
    Item type:Ítem,
    Estudio de la relación Twitter como fuente de información y la creación de contenido de comunicadores de noticieros radiales de Ambato del primer semestre del año 2018
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12)
    Gamboa Murillo, Diego Mauricio
    ;
    Soto Dávila, Omar Fabricio
    The study is based on the relation of Twitter like information source and the creation of content on the communicators of radial newscasters of the city of Ambato; which allowed to know qualitative information as a part of the used theory, happening for the digital means and the web journalism 2.0 up to the use of the social network Twitter also used quantitative methodology to analyze dimensions, with indicators applied so much to the independent variable as to the dependent variable, obtaining important results across the field work by means of the making of a questionnaire, allowing to have this way direct contact with the subjects. In the study it was identified that the age (41 % understands 40 and 50 years, 36 % is between 50 to 60 years, 18 % between 30 to 40 years, and 5 % is between the 20 to 30 years) it is a slant factor for the project because the journalists of radial newscasters wake up a low interest in the use of Twitter and like journalistic source likewise, as regards the basic aspects like informative official sources. The percentage of participation with the community is relatively low (41 % hardly ever interacts with its followers, 32 % almost always interacts, 14 % sometimes interacts, 9 % always interacts and 5 % never interacts with its followers); hence one makes necessary that the communicators of radial newscasters diminish the digital illiteracy and by means of the proposal they know the creation of content and the use of Twitter, including also important aspects like the hipertextualidad, multimedialidad and interactivity
  • Miniatura
    Item type:Ítem,
    El periodismo digital y la crisis informativa de la prensa escrita de la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017)
    Arévalo Acuña, Kelly Anabel
    ;
    Viteri Torres, Walter Francisco
    ABSTRACT The research focuses on the informative crisis determination into Ambato city written press, after the arrival of digital journalism, tools, resources and prossumer audiences, involve a new era for conventional journalism, it is fundamental to think about a written press renewal, such as in content production and business models. Interactivity, hypertextuality and multimedia are digital qualities that allow citizen contact and renew the way of telling and disseminating stories, leaving the conventional journalism contents production ; directional communication models which allow the reader direct interaction, this suppose being the great step of: Journalists, Mass Media and Cathedratics. It is not proportional to speak of a dynamic and changing society, watching a static and orthodox journalism; the written press must think out assertive and achievable communication strategies, to avoid suffer before the fresh ideas necessary consumers and accurate research. Learn and relearn the basic journalists apply, by the other hand, how much has evolved the journalism in the last years? How well instructed are journalists to deal with cyber-journalism? Journalism who seeks the development of an investigation, based on the renovation and reconstruction of the written press, guided at the fusion of strategies and digital tools.