Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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Tipo de acceso: Acceso abiertoTema: search.filters.subject.INTERACCIÓN

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  • Miniatura
    Item type:Ítem,
    Estrategias de distribución de contenido informativo en Facebook e impacto en la credibilidad del diario Ambateñito ec
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-26)
    Vega Pizarro, Rocio Fernanda
    ;
    Lomas Chacón, Pablo Esteban
    The general objective of the study was to determine the content distribution strategies that influenced the credibility of the Newspaper Ambateñito on the Facebook platform. It was carried out in a context of digital transformation, in which social networks are configured as the main information channels in Ecuador. The methodology used consisted of a mixed approach, which integrated the quantitative analysis of seventy Facebook posts with semistructured interviews with members of the editorial team. This combination made it possible to establish a relationship between interaction metrics and perceptions of credibility. The results indicated that the medium predominantly used image and text formats, reaching 64.29%. Credibility stood at 70% at an average level; however, deficiencies were observed in terms of transparency, with 70% considered low, and in trust in sources, where 58.6% of them were classified as never reliable. Although the information accuracy reached a high level of 68.6%, the interaction with the audience was poor, with 47.1% of it classified as weak and 38.6% considered null. This situation limited the perception of closeness and trust. The interviews confirmed that the editorial team gave priority to accuracy and verification, although it lacked formal protocols and digital participation strategies. In conclusion, it was demonstrated that the credibility of the media is conditioned both by the veracity of the information provided and by its ability to promote dialogue with the audience
  • Miniatura
    Item type:Ítem,
    Contenido visual en la cuenta de Facebook de Radio Única FM y su relación con la percepción de las audiencias.
    (2025-07-28)
    Llerena Sánchez, Leslie de los Angeles
    ;
    Viteri Torres, Walter Francisco
    ;
    Universidad Técnica de Ambato. Eaculatad de Jurisprudencia y Ciencias Sociales. Carrera de Comunicaciòn Social.
    The main objective of this research, entitled “Visual content in the Facebook account of Radio Única FM and its relationship with the perception of audiences”, is to analyze the content displayed on the Facebook account of the radio station and how it could help to build, expand and ratify the perception of audiences. Social networks are important tools to communicate easily and quickly, they are useful when wanting to be informed of what is happening in the environment and also anywhere in the world regardless of distance. For the development of this research, a quantitative and qualitative approach was taken, which allowed to analyze the contents exposed on the Facebook page of Radio Stereo. A content analysis of 8 of the most reacted publications between April and the middle of May was developed, only the format of events such as: robberies, traffic accidents and murders was chosen. An online survey was also applied, where 250 responses were obtained from the page's followers. The questions focused on user interaction, preferences, and perceptions of the content generated on the Facebook page. A semi-structured interview was also conducted with the radio station's president to study how the outlet uses visual elements to attract and retain its users' attention, as well as to determine which content is most relevant to its audience. The results demonstrate that the content generated on Radio Stereo Única's Facebook page manages to retain its users' attention, especially the events format, as mentioned above. Thus, it is concluded that the radio station's content not only informs but also broadens and builds a more active perception, where this type of post generates more interaction.
  • Miniatura
    Item type:Ítem,
    El trabajo social y la inteligencia emocional; caso de estudio, el uso de los videojuegos en los estudiantes
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2022-09)
    Catota Catota, Mónica Belén
    ;
    Pino Loza, Eulalia Dolores
    Nowadays, the use of video games in the population has been increasing in a direct, strong and overwhelming way, changing the social and emotional reality at the moment of the interaction of the individual in their social networks, presenting doubts, attention deficit, concentration and lack of control of their impulses regarding to how the video game is involved in the behavior and identity of the individual. From Social Work it is important to address these changes that allow us to describe how the video game goes from being a means of entertainment to a process of adaptability, necessity and immediacy to opt for its use and increase the consumption of addiction that is immersed in the development of the individual and changing daily habits, always evolving and generating both opportunities and problems related to the use of the video game
  • Miniatura
    Item type:Ítem,
    Interaccionismo simbólico y las conductas de relacionamiento de género en el centro comercial popular “el salto” del cantón Latacunga- Ecuador
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2021-11)
    Carrillo Elizalde, Micaela
    ;
    Haro Lara, Aída
    The objective of this research work was to study symbolic interactionism and gender behaviors in the Popular Shopping Center "El Salto" located in the Latacunga canton in the province of Cotopaxi, with the collaboration of 49 merchants. The methodology used was the qualitative method based on the critical / radical model, applying life stories as a research technique, in this way it was considered that the problem lies in the ignorance of the emergence of practices, thoughts, attitudes, lived experiences, etc. ., presented by individuals in each space of their lives, for this reason symbolic interactionism was analyzed in the domestic, work, academic and personal spheres with respect to the gender that each merchant belongs to.
  • Miniatura
    Item type:Ítem,
    La connotación social de la página Facebook Ambato ayer y hoy y la Educomunicación
    (2017)
    Moposita Llugsa, Catalina Maribel
    ;
    Naranjo Gamboa, Byron Orlando
    ABSTRACT: According to Cedatos (2012) "Ecuador is the ninth Latin American country with the largest number of users in the social network of Facebook and the number 35 in the world. Like the other countries in the region, a sustained growth in recent months, with an audience Predominantly young. "Social networks are the topic that is currently found, Facebook, Youtube, Twitter and Instagram are the most used by people, but the predilection is Facebook, "Facebook is the queen, the great phenomenon of social networks in cyberspace "(Cáceres, 2011, p 250). People are free to post what they think through Facebook, however some of them use this social network to publish information, data that can be useful for the knowledge of people. Through communication products many pages on Facebook contribute to the education and development of people's knowledge. Educommunication is important because it is a tool that is present in the processes of teaching - learning, a method by which it helps the development, creativity and adequate understanding of the message. "Educommunication is a way of using communicative resources so that the audience becomes aware of their reality, to provoke reflection, to generate a discussion". (Kaplún, 1997, p.45). The Facebook page "Ambato Ayer y Hoy” disseminates content based on the historical life of the city of Ambato, through communication products, informs its followers about important data of the city. (Kaplún, 1997, p.48) "Educommunication is a way to use communicative resources so that the audience is aware of their reality, to provoke a reflection, to generate a discussion." Through the investigation will be able to verify the level of interaction that exists between followers and contents of the page, in addition if it contributes to the education of the people. However today, technology has been innovating more and more, giving people new software by which they can design communication strategies so that information reaches people in a safe way. This is why, as an alternative to communicate and contribute to the historical knowledge of people, this research concludes with the creation of a virtual platform or website through which the historical contents with which “Ambato Ayer y Hoy” account will be disseminated, guaranteeing a source Information and interaction about the history of the city of Ambato, photos and data that are relevant will be published weekly.