Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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Estrategias de distribución de contenido informativo en Facebook e impacto en la credibilidad del diario Ambateñito ec
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-26)
Vega Pizarro, Rocio Fernanda
;
Lomas Chacón, Pablo Esteban
The general objective of the study was to determine the content distribution strategies that influenced the credibility of the Newspaper Ambateñito on the Facebook platform. It was carried out in a context of digital transformation, in which social networks are configured as the main information channels in Ecuador. The methodology used consisted of a mixed approach, which integrated the quantitative analysis of seventy Facebook posts with semistructured interviews with members of the editorial team. This combination made it possible to establish a relationship between interaction metrics and perceptions of credibility. The results indicated that the medium predominantly used image and text formats, reaching 64.29%. Credibility stood at 70% at an average level; however, deficiencies were observed in terms of transparency, with 70% considered low, and in trust in sources, where 58.6% of them were classified as never reliable. Although the information accuracy reached a high level of 68.6%, the interaction with the audience was poor, with 47.1% of it classified as weak and 38.6% considered null. This situation limited the perception of closeness and trust. The interviews confirmed that the editorial team gave priority to accuracy and verification, although it lacked formal protocols and digital participation strategies. In conclusion, it was demonstrated that the credibility of the media is conditioned both by the veracity of the information provided and by its ability to promote dialogue with the audience
Los comentarios difamatorios en Facebook y el Derecho al honor
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2025-08-04)
Mullo Salazar, Frederman Ricardo
;
Romo Santana, José Luis
This thesis addresses the issue of defamatory comments on Facebook and their impact on the right to honor in Ecuador. The proliferation of social media interactions presents new legal challenges for protecting individual reputation in cyberspace. The main objective was to analyze the legal protection of the right to honor against defamation on Facebook in Ecuador. A gap was identified between existing regulations and the rapid evolution of cybercrimes, specifically digital defamation. The methodology employed was qualitative, based on case studies and legal analysis. Interviews were conducted with judges and systems engineers, which allowed for the collection of relevant information on the application of laws and the technical complexities of identification and sanction, leading to a comprehensive understanding of the phenomenon. The results reveal that, although the Ecuadorian legal framework protects the right to honor, its application in the digital environment is limited due to the cross-border nature and immediacy of social media. The interviews confirmed the need to update and specialize laws, as well as to train legal operators. In conclusion, it is essential to implement agile and specialized judicial processes for cases of defamation on social media. It is proposed to strengthen digital law training for judges and prosecutors, and to explore alternative dispute resolution methods such as mediation. This seeks to ensure effective protection of the right to honor against the challenges of the digital ecosystem.
Los canales digitales en Facebook y sus formas de sostenibilidad en Ambato. Estudio de caso Rey tv Ambato y su contenido
(Universidad Técnica de Ambato, Facultad de Jurisprudenca y Ciencias Sociales, Carrera de Comunicaciòn, 2025-08-01)
Guangasi Cahuana, Jesús Alexis
;
Robayo, Clara Elena
This research work is about digital channels of Facebook and forms of sustainability in Ambato to stay active and generating content, we analyzed the digital media Rey Tv Ambato and its financing methods to cover its logistics and other requirements that a digital media demands. In view that digital media are growing every day, it is essential to establish strategies or forms of financing that favor the content creator and can direct their project in a market invaded by social networks. The main objective of the research is to know how Rey TV is economically solvent for that the methodology used is a qualitative methodology through an in-depth interview with the director of this media, this allowed to know what kind of advertising manages this channel and its level of complexity to obtain funding. We also present the reach numbers of three transmissions broadcasted by the channel in order to have a record of the data that favor the growth of the media, as well as the offer and acceptance of sponsoring brands. In this research it is verified that the digital native media have managed to sustain over time by implementing various forms of financing as the case of GK and La Posta digital media with high numbers of reach that allow to maintain their project. This paper also exposes other forms of financing for digital media, forms that are viable to achieve economic income, thus concluding that digital media can go beyond traditional media, a digital media can survive from paid advertising, monetization of networks, online stores, virtual workshops and more ways that allow to be allied with their followers.
El contenido de la página Tinta Cultural de la Red Social Facebook y el interés sobre la información cultural de sus usuarios
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-03-05)
Poveda Almeida, Evelyn Viviana
;
Viteri Torres, Walter Francisco
This research had as its object of study the Facebook portal "Tinta Cultural", a page dedicated to the dissemination of cultural information from Ecuador through cultural notes and curious facts; using an interactive and alternating dynamic to create an approach with the followers. To carry out the research, bibliography and a mixed methodology were used, quantitative in terms of the decoding of statistical data that allow the obtaining of measurable percentages, and qualitative due to the complexity of the analysis of the contents of this portal. One objective of the study was to determine the degree of interest of the users based on the interactions, for this reason an analysis is presented through content analysis matrices, which allowed a detailed observation of aspects and indicators such as the structure, audience, accessibility that are part of a social network. Finally, this research led to a reflection on how to improve the content of this "Tinta Cultural" to awaken more interest in the users and capture a larger audience
Comunicación Mediática en redes sociales y el conocimiento sobre la producción del café en Ecuador. El caso de Coffe
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-03)
Alvarez Narvaez, Lissette Estefania
;
Viteri Torres, Walter Francisco
In the new technologies, media communication is presented as an alternative to create a coffee culture in Ecuador, since users have a preference for information through social networks, and in this case Facebook. Coffee Humboldt, an Ecuadorian agribusiness, is a company that aims to create a coffee culture through its official Facebook page, disseminating content about coffee production in the country. For this purpose a direct observation of the person in charge of the management of social networks was carried out, in addition to interviewing the executive president and coffee grower of the company, resulting in this purpose being born from the need to give prominence and value to the coffee grower, from whom the information that is subsequently shared through posts comes from. The research aims to find out if there is knowledge of users about coffee production in Ecuador, through a descriptive, explanatory and evaluative research with a qualitative and quantitative approach through a content analysis of three most relevant publications and the interview of a focus group of eight prominent followers of the official Facebook page of Coffee Humboldt, resulting in favorable responses that show that users do acquire knowledge about coffee through the content disseminated by the brand, and also share it so that more people know about the subject. Giving prominence and appreciation to the coffee grower's work is the objective of the company and through the information disseminated they will be able to promote the coffee culture
El consumo de información de los seguidores del Diario el Heraldo de Ambato en su red social Facebook
(Universida Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales,Carrera de Comunicación Social, 2022-10)
Zurita Ruano, Erika Thalía
;
Guamán Guadalima, Nelly Gabriela
ABSTRACT The media of the 21st century have adapted to digital journalism due to the advantages offered by the Internet, such as interactivity, the tools offered by platforms for better management of publications and instant communication. The consumption of information by users is of the utmost importance for these communication media that have migrated to the networks, to achieve interactivity with their followers so that there are comments on their publications and thus be able to reach more users.diario El Heraldo de Ambato has its social network on Facebook in which they publish daily and have 58,697 followers who view their publications. In this context, the objective of this research is to analyze the level of information consumption of the followers of the newspaper El Heraldo de Ambato on its social network Facebook. To do this, the quantitative methodology with metrics on the web was used to measure the statistical data of the social network, surveys were also conducted to 382 followers of the media in analysis with questions about the consumption of information from the newspaper in its social network Facebook. Among the data obtained it is evident that there is a high consumption of information of the followers of the newspaper in its social network Facebook and consequently it becomes one of the means of communication most used by people to inform themselves.
La comunicación de redes sociales e imagen corporativa de la Cooperativa de ahorro y crédito Maquita Ltda.
(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-08)
Yanchapanta Hurtado, Fausto Ivan
;
Herdoíza Mancheno, Franklin Germánico
The Savings and Credit Cooperative Maquita Ltda. " of the city of Ambato., It is committed to the arrangement of monetary administrations, its primary office is situated in the Quisapincha Parish, and it has various branches in a large portion of the country. The association has contributed from Ecuadorian people and families, it likewise projects collaboration. In this examination, it shows a portion of the inadequacies found through an analysis of the Cooperativa de Ahorro y Crédito, Maquita Ltda. In Quisapincha Parish, which has permitted us to bring up the accompanying exploration point, for example, "Computerized media explicitly Facebook and Instagram as a procedure for Customer Loyalty "consequently permitting communication with clients The approach that was utilized in the exploration interaction is the utilization of an overview completed to the individuals from the Cooperative where qualities and requirements could be recognized, on the administration of the agreeable's advanced media, how the data shows up, considering present realities got similar to the job of receptivity and advantages for the helpful, and taking care of the most successive issues, giving more noteworthy benefits, to hold current and future clients. Hence and before an examination, the proposition coming about because of the examination was coordinated towards the improvement of a Social Media Plan, through Facebook and Instagram, which adds to tending to the worries and ideas from the customer and the very an ideal opportunity to extend promoting so that the Institution utilizes advanced media as a procedure to be important for the existence of its customer.
Tratamiento de la información en la red social digital Facebook sobre la lactancia materna
(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-08)
Manobanda Yanzapanta, Bélgica Tatiana
;
Balseca Mera, Johana Maribel
Social networks are a direct, fast and effective communication channel that allows to reach the largest community of users on the Internet. More and more people prefer social networks to make reservations, ask questions, ask for guidance to solve problems, send a message through Facebook® is easier than calling by phone, also offer the possibility to measure the performance of an advertising campaign through statistics, which will help evaluate its effectiveness and if necessary, make changes to achieve better results. This research work aims to identify the Fan Pages that have an incidence on breastfeeding; and the influence they generate on the public through their publications by means of an analysis of them, taking into account each time they do it and the reactions they generate through them. Likewise, this research work has four chapters grouped as follows: Chapter I: The research topic, the background, research, contextualization and rationale. Chapter II: Covers the methodology of the work, as well as the instruments and materials applied to carry out the research. Chapter III: Reflects the interpretation of the data collected in the previous chapter, to proceed to the verification of the hypothesis. Chapter IV: It develops the recommendations and conclusions of the research.
Net política, movimientos, partidos y alianzas políticas y su incursión en la red social Facebook en la ciudad de Latacunga en los cuarenta y cinco días de la temporada de campaña para las elecciones del mes de marzo
(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-07)
Chacha Tocte, Deysi Ibeth
;
Martínez Bonilla, Carlos Alberto
THEME: "Net politics, movements, parties and political alliances and its incursion in the social network Facebook in the city of Latacunga in the forty-five days of the campaign season for the elections of March". In the center of the country is located the city of Latacunga, capital of the province of Cotopaxi where the research was conducted. Every four years in Ecuador, the sectional elections to elect representatives are held with civility. As technologies continue to advance, changing the way and strategies to reach voters, the research is based on ways to campaign politically, especially on digital social networks such as Facebook. At a national level, we observed an electoral battle that the candidates had during the election season, where they sought victory with their own party and using traditional strategies, getting involved with the booming social networks; but, without a previous study of the strategy required according to the needs, geographical conditions, economy, ideology, culture, among others. Few candidates worked hand in hand with a communicator or political advisor before planning political strategies. For the candidates it was a real challenge to participate in this electoral contest of March 24, 2019. How was the image of the different political parties handled in Facebook, did the propaganda strategy work for this social network, what kind of reception does Facebook have in Latacunga? The level of knowledge of the city of Latacunga regarding the Internet and Information and Communication Technologies (ICT); the objective of the research was to analyze the social network Facebook as a contemporary political space.
El manejo de Facebook en las campañas publicitarias de la Industria Textil ASOTEXTELLAN en Píllaro
(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-07)
Pérez Panchi Klever Israel, Klever Israel
;
Guamán Guadalima, Nelly Gabriela
This research work, investigates the importance that Facebook currently has in the advertising world, also how convenient it is to have technical and theoretical knowledge in digital marketing when managing the Fanpage of an organization or institution. The objective of this research work is to analyze the management of the Facebook social network in digital marketing. Consequently, it will be determined what are the uses that are given to Facebook when the association makes publicity, it will be identified if there is management before applying an advertising campaign and it will be established what are the mistakes made in the administration of the website. To collect the necessary information as part of the fulfillment of the objectives and verification of the hypothesis, we worked with the qualitative approach that aims to collect information by observing the object or phenomenon of study. Three techniques and methodological tools were used: content analysis, interview and comparative analysis, first through tables of content variables, details were detailed that the Fanpage has, second a script was created and it was applied to three people who have managed or administered the page Facebook of the organization, the comparative analysis was finally carried out to contrast information and verify the presumption, it was concluded that effectively the management of the social network Facebook of the Asociación de Producción Textil el Tesoro de los Llanganates (ASOTEXTELLAN) is unfounded Technicians and theorists. It is highlighted that the people interviewed are aware of the deficiencies that the institutional page has on Facebook and how important this social network is if it is used properly to carry out advertising campaigns. The conclusions and suggestions made in this research work should be accepted for the effectiveness in the administration of the Fanpage of ASOTEXTELLAN and of the other organizations that do not have the knowledge to carry out digital advertising campaigns on Facebook.

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