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La muerte como entretenimiento: Sensacionalismo en el manejo de la información de crónica roja de TC Televisión
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-21)
Pérez Cordonez, Melanie Monserrath
;
Dávila Fabricio, Omar Soto
This research examines the crime reports broadcast by TC Televisión's La Noticia news program, with the aim of understanding how its news coverage adopts strategies associated with entertainment. The study uses a qualitative approach and a content analysis matrix applied to broadcasts aired between June and September 2025, which allowed for the identification of narrative, visual, and audio patterns that intensify the dramatization of violent events. The results show arecurring use of tense music, sound effects, close-ups, and explicit images that seek to generate an emotional impact on the audience. Likewise, subjective language is observed on the part of the presenters, characterized by evaluative comments, exaggerated gestures, and moments of performative indignation that displace journalistic impartiality. These practices contribute to constructing a representation of violence as an audiovisual product intended for daily consumption, reinforcing the perception of insecurity and normalizing the exposure of human pain. The analysis also reveals a tendency toward revictimization, as the news shows sensitive scenes without filters or protection criteria, affecting the dignity and privacy of those affected. Taken together, the findings confirm that the crime news coverage of the media outlet studied responds to market logic where sensationalism takes precedence over journalistic responsibility. The study points to the need to reflect on the ethical limits of television journalism and its influence on the social construction of violence in the Ecuadorian context. These findings provide a solid basis for understanding the relationship between the media, the audience, and violence in the current Ecuadorian communications landscape.
Narrativa erótica publicitaria y espectacularización de la imagen de la mujer en la red social Instagram
(Universidad Técnica de Ambato, Facultad d e Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-20)
Chiliquinga Turusina, Alfonso Vladimir
;
Gamboa Orozco, Luis Alberto
In this research entitled "THE ADVERTISING EROTIC NARRATIVE AND SPECTACULARIZATION OF THE WOMEN'S IMAGE IN THE SOCIAL NETWORK INSTAGRAM". First, it starts from a bibliographic reading with the purpose of knowing how the social network Instagram has turned eroticism into an effective advertising strategy to persuade a product or service and capture the attention of consumers through the sexualization of feminine images, through an erotic visual appeal. Then, it analyzes how content creators use the female figure to sell products or services through images related to feminine spectacularization, where only physical appearance, superficial beauty and fulfilling stereotypes matter. It also addresses the impact of publishing erotic images where the woman becomes a non-subject object, generating gender inequality. Likewise, the qualitative method was applied to analyze the images in order to understand their sexual connotations, the language they convey, whether the image provokes desire or seduction, the beauty stereotypes they use, female empowerment and whether women are considered an object or a subject. In the same way, the quantitative research method was used to know the reactions and comments of users in the publications. Then the results obtained after the quantitative and qualitative analysis, indicate that the female image does not have a clear empowerment because the woman is seen as an object for man's consumption, meeting beauty standards such as: thin and toned body, perfect skin without imperfections, thin and toned body, long and shiny hair, symmetrical faces, youthful faces without aging, big and expressive eyes, light skin, perfect curves, it must also present sensuality, erotic clothing, sensual poses. In the same way, advertisements repeat beauty stereotypes, pretending a natural beauty, which attracts society and generates greater persuasion about the product or service and the woman. Then, the woman is reduced to an object of male consumption that aims to serve and attract by fulfilling beauty stereotypes to generate persuasion and mass consumption. Finally, in order for women to achieve empowerment, they must be known for their skills, knowledge, decisionmaking, economic equality at work, and not for their beauty and sexualization
Los ídolos 2.0; caso kylie Jenner en Instagram
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02)
Charco Ante, Diana Cecibel
;
Vayas Ruiz, Eliza Carolina
This research is mainly aimed at discovering the character as an Idol 2.0, through the spectacularization of life in the social network Instagram of Kylie Jenner, where the content present within the profile is valued, and how this content is catapulted as self-presentation for communication and interaction among them, thus building social and cultural identities. It aims to identify the categories and reflect on the spectacularization as an idol, therefore a visual descriptive research was deployed with a purely quantitative approach by which the technique of content analysis of publications in photos and reels issued by the character in the year 2022 and 2023 was used. In discussion of results is according to the analysis matrix with the identified categories that were supported by theories of authors as they contributed to support the spectacularization within the Instagram social network. The main results externalized with more presence in the Instagram profile to the beauty and perfect female figure

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