Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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  • Item type:Ítem,
    Información en Salud de enfermedades crónico no transmisibles de los servidores universitarios de la Universida Técnica de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-11)
    Quinatoa Caba, Luis Javier
    ;
    Vayas Ruiz, Eliza Carolina
    This research work deepens the true dimensions of communication and its relationship with other sciences (health and education). Based on this analysis, the communication management that the Technical University of Ambato through its University Welfare Department has regarding health issues for university servers is diagnosed. The research identifies and analyzes communication strategies for the promotion and prevention of diseases, issued during the 6 previous academic periods corresponding to the years 2016, 2017, 2018 and at the same time interprets its communication intent. The objective of the research is; determine what treatment is given to health information for the preventive education of chronic non communicable diseases of university servers. Therefore, the communicational strategies that the University Welfare Department carries out continuously are analyzed and the level of knowledge about ECNT that the studied public has acquired so far is measured. To obtain results, a virtual survey was applied to university servers, which produced qualitative quantitative data of 86 people (teachers and administrative staff) who answered questions about NCDs. After analyzing the results, the low level of knowledge about chronic non communicable diseases and disinterest in the practice of healthy lifestyle habits is contemplated. On the other hand, the importance of educating and raising awareness in people through audiovisual productions with symbolic load is highlighted to make the jump from the informative to the formative. The new communication proposals must adapt to the new scenarios where the community is housed, speeches must generate impact to motivate the participation and social appropriation of knowledge.
  • Item type:Ítem,
    E-Educomunicación en laprevención de enfermedades crónicas no transmisibles en la Universidad Técnica de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-08)
    Cuji Moreno, Cristhian Nicolás
    ;
    Vayas Ruiz, Eliza Carolina
    In this research work is intended to diagnose the presence of chronic noncommunicable diseases and their risk factors in the servers of the Technical University of Ambato (UTA) in order to design a tool that allows to reduce the risk factors that entail this type of ailments. Mobile applications in terms of disease prevention, health promotion or tools facilitating the routine of the individual, are gaining space today in stores for both Android and iOS. What becomes an inspiration to work on the use of ICTs to provide educommunicative messages regarding health concerns. For the purposes of the study, a cross-sectional type of research was carried out, which allows the research to be carried out in a specific period of time, which comprises, from September 2018 to June 2019, thanks to the application of an On-Line survey as a data collection, we obtained qualitative and quantitative data of 217 people between teaching and administrative personnel, who answered a list of 20 questions between open and closed, designed to obtain data about life habits, ECNT, food, number of hours dedicated to the practice of physical exercises and leisure, etc. What can be highlighted from the research is the presence of risk factors that lead to the appearance of NCDs as well as diseases such as diabetes, cancer and more non-communicable diseases. It is then that the present investigation is available to any person interested in expanding data and results that allows it to make a relevant contribution in the development and advancement of society.