Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

Examinar

Resultados de la búsqueda

Mostrando 1 - 2 de 2
  • Item type:Ítem,
    Lenguaje no verbal del candidato Jan Topic en el debate presidencial de la primera vuelta electoral 2023
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02)
    Vaca Barrera, Sofía Giovanna
    ;
    Tamayo Maldonado, Alex Rodrigo
    The objective of this work is to identify the perception that the students of the Communication major at the Technical University of Ambato have about the candidate Jan Topic, through the interpretation of his non-verbal language in the context of the presidential debate of the first electoral round of the 2023 elections. For the purposes of the investigation, the video of the debate was analyzed and special attention was paid to the interventions of the political subject in question. In this way, it was possible to classify the elements that make up their non-verbal language. Six specific clips were selected, each showing the candidate in a political context and with a different interlocutor. By seeing candidates in action, voters can evaluate not only their proposals, but also their communication skills, leadership and ability to think through adverse situations. In this sense, a presidential debate gives citizens the opportunity to meet the candidates and understand their positions and visions for the country. Then, two focus groups were organized in which students from all levels of the degree were concentrated and they were asked to study, give their opinion and debate aboutthe analysis of the image, smile, facial expression, eye contact and paralinguistics of Topic. Finally, it was possible to identify the student public opinion that was formed through the interpretation of the candidate's non-verbal language
  • Item type:Ítem,
    Andrés, no mientas otra vez” repercusión de las palabras más allá del debate político
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-04)
    Castillo Chagüezá, Alex David
    ;
    Naranjo Gamboa, Byron Orlando
    In the past presidential elections of Ecuador in 2021, in the second round, a debate organized by the National Electoral Council (CNE) was held, in which two candidates aspiring to the presidency faced each other; Guillermo Lasso for the political party Creating Opportunities (CREO) and Andrés Arauz with the Citizen Revolution party, in this dialogue several questions were exposed to each other and when Lasso defended himself against a question from his opponent, he issued the phrase "Andrés don't lie again". That is why for the present research we analyzed the impact that this phrase had on men with the name Andrés in an age contemplated from 10 to 50 years old, and for this purpose several interviews were conducted with open questions through the zoom platform to have a more direct approach and to know what was their performance before it, that is to say, to have a more in-depth support and thus measure the impact on whether this phrase influenced political or social aspects. In order to fulfill the objectives that were set out from the beginning of this work, experts on the subject and several investigations previously carried out were taken as a reference to support this study and thus understand the connotation of this phrase and its meaning. It should be noted that in the final chapter several recommendations are made based on the conclusions, the same that allow to have a new approach to society and politics that are of great importance today