Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2017 - 201912020 - 20261

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Tipo de acceso: Acceso abiertoTema: search.filters.subject.CONTENIDO INFORMATIVO

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  • Miniatura
    Item type:Ítem,
    Contenido informativo de la plataforma Facebook GADMIC Saquisilí en la administración de Javier Velázquez y la percepción en los usuarios
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-15)
    Chiliquinga Chicaiza, Grace Daniela
    ;
    Lomas Chacon, Pablo Esteban
    Institutional communication is a strategic tool for public entities to establish effective links with citizens. The objective of this study was to analyze users' perceptions of the posts made on the Facebook platform of the Saquisilí Municipal Government (GADMIC). A mixed methodology was used, which included the analysis of 45 institutional posts, organized into two matrices: one aimed at examining users' reactions to public works content and the other focused on analyzing the communicational content; as well as a survey applied to followers of the GADMIC Saquisilí Facebook page. The results show limited interaction and the presence of a largely silent audience; however, there is a positive assessment expressed mainly through reactions such as “like” and “love.” In relation to the survey results, it is observed that a majority of users consider the information disseminated to be useful for learning about institutional activities and express satisfaction with the way GADMIC Saquisilí informs citizens. Spearman's correlation analysis reveals a very high and statistically significant positive relationship between the two variables, allowing us to accept the research hypothesis and confirm that the information published on Facebook significantly influences users' perceptions during Javier Velásquez's administration
  • Miniatura
    Item type:Ítem,
    El periodismo investigativo y el contenido del noticiero estelar de Unimax canal 34 del Cantón Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-03)
    Taco Velasco, Gloria Elizabeth
    ;
    Ortega Arcos, Wagner Enrique
    This research has focused primarily on analyzing and determining the application of investigative journalism in the news content of the UNIMAX TV channel 34, since investigative journalism is considered one of the most tedious and complex journalistic genres, as it needs Of time and money. To carry out investigative notes it is necessary to gather information, data and have sufficient elements to provide viewers with information capable of generating social awareness, the challenge lies in the professionals of journalism as they must be the pioneers in bringing news with high content to the television Of investigation, and in this way to offer to the audience what it needs to know and to provide accurate and updated information of the facts. The research seeks to emphasize the importance of investigative journalism in the news content, once the problem is discovered, an exploratory research is carried out, the theoretical framework is hired to appropriately base the variables of the present investigation, based on the information Obtained in books, magazines, theses and internet. The methodology of the research is established and the appropriate instruments for the collection of the information are realized, exploring the causes and effects that will be used to make the quantitative and qualitative analysis of the variables investigated, applying a statistical analysis with the results obtained , Establishing in this way the conclusions and recommendations appropriate by the researcher. The present investigation was realized with beneficiaries such as: the news department of UNIMAX TV, in the audience of the media. It is necessary to propose alternatives to solve the research problem, thus allowing the creation of librettos for the elaboration of investigative reports to have a better content in the news program and thus provide a better information to the viewers.