Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2019 - 201912020 - 20261

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Tipo de acceso: Acceso abiertoTema: search.filters.subject.COMUNICACIÓN CORPORATIVA

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Mostrando 1 - 2 de 2
  • Miniatura
    Item type:Ítem,
    La transformación de la comunicación corporativa en la era digital y el impacto de las herramientas tecnológicas en la productividad organizacional: Caso de estudio LOTUS ESCROW
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-15)
    Amaya Acurio, Cristian Javier
    ;
    Tamayo Rodriguez, Alicia Paulina
    The present research provides an in-depth analysis of the transformation of corporate communication in the digital era and the impact that technological tools have on organizational productivity. In a context where work dynamics are rapidly evolving and companies increasingly demand agile processes; digitalization has become a fundamental axis for optimizing management and strengthening the internal flow of information. This study examines how the adoption of digital platforms, remote communication systems, and collaborative tools has substantially reshaped communication processes within organizations, enabling greater efficiency in task coordination, faster decision-making, and a more connected work environment. Based on institutional information from Lotus Escrow, a company consolidated in the United States real estate market, the research analyzes the practices, strategies, and technological resources implemented to manage remote communication and sustain high levels of productivity. Through a mixed-methods approach that combines a literature review with semi-structured interviews and surveys administered to collaborators, the study identifies the benefits of digitalization, including improved performance, reduced operational times, and the ability to work asynchronously without compromising process quality. Likewise, relevant challenges are recognized, such as the need for continuous training, cultural adaptation, and the proper administration of technological platforms to avoid information overload or communication gaps. The results show that when digital tools are implemented strategically and accompanied by adequate human resource management, they not only strengthen internal communication but also drive operational efficiency and organizational development. This analysis contributes to understanding the importance of digital communication as a strategic resource for business productivity, especially in highly competitive and constantly evolving environments.
  • Miniatura
    Item type:Ítem,
    La comunicación corportiva y el posicionamiento de la marca en el Gobierno Autónomo Descentralizado Parroquial Rural Augusto N. Martinez del Canton Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-03)
    Carrillo Sánchez, Pablo Israel
    ;
    Gamboa Orozco, Luis Alberto
    This research work analyzes corporate communication and the positioning of the Augusto N. Martínez del Cantón Ambato Autonomous Parochial Autonomous Government brand, with the purpose of achieving a greater identity and scope of the organization's objectives, since the theories of communication and information and organizational development are fundamental tools in the creation of positioning communication strategies in order to achieve an efficient labor context, from the authorities to the residents and that leads to the progress of the Government Institution and the parish itself. Communication is understood as a system with elements that interact with each other, being modified in various circumstances, that is why this research uses a field bibliographical and research, in addition to a data collection plan with techniques of investigation as the survey, applied to the authorities and residents of the parish, achieving as a result an average of 94% in the transcendental and important that can be the corporate communication, favoring the process of creation of corporate values and even to position a brand, because an organization with an optimal flow of information and communication reaches its objectives.