Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

Examinar

Filtros

20261

Ajustes

Tipo de acceso: Acceso abiertoAutor/a: search.filters.author.Vega Pizarro, Rocio Fernanda

Resultados de la búsqueda

Mostrando 1 - 1 de 1
  • Miniatura
    Item type:Ítem,
    Estrategias de distribución de contenido informativo en Facebook e impacto en la credibilidad del diario Ambateñito ec
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-26)
    Vega Pizarro, Rocio Fernanda
    ;
    Lomas Chacón, Pablo Esteban
    The general objective of the study was to determine the content distribution strategies that influenced the credibility of the Newspaper Ambateñito on the Facebook platform. It was carried out in a context of digital transformation, in which social networks are configured as the main information channels in Ecuador. The methodology used consisted of a mixed approach, which integrated the quantitative analysis of seventy Facebook posts with semistructured interviews with members of the editorial team. This combination made it possible to establish a relationship between interaction metrics and perceptions of credibility. The results indicated that the medium predominantly used image and text formats, reaching 64.29%. Credibility stood at 70% at an average level; however, deficiencies were observed in terms of transparency, with 70% considered low, and in trust in sources, where 58.6% of them were classified as never reliable. Although the information accuracy reached a high level of 68.6%, the interaction with the audience was poor, with 47.1% of it classified as weak and 38.6% considered null. This situation limited the perception of closeness and trust. The interviews confirmed that the editorial team gave priority to accuracy and verification, although it lacked formal protocols and digital participation strategies. In conclusion, it was demonstrated that the credibility of the media is conditioned both by the veracity of the information provided and by its ability to promote dialogue with the audience