Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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20201

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Tipo de acceso: Acceso abiertoAutor/a: search.filters.author.Ortiz Barreno, Thalía Celena

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  • Miniatura
    Item type:Ítem,
    Elementos linguisticos y paralinguisticos del contenido digital para la plataformade YouTube de la influecer ecuatoriana Mancy Risol
    (Universida Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-03)
    Ortiz Barreno, Thalía Celena
    ;
    Balseca Mera, Johana Maribel
    In this investigation is tried to identify each one of the linguistic and paralinguistic elements used by the Ecuadorian influencer Nancy Risol, in the content of her YouTube platform. In addition, identifying the relationship between the social sense that is perceived of the plurinationality that offers towards the public, taking into account its culture and each of the traditions that applies to each video with respect to its presentation and influence it provides to the community. Faced the unattainable technological advance to which the world is exposed, it is trivial and complex to recognize the qualities of each human being before a world exponent such as YouTube. Each of the elements that make up the called message towards subscribers, community and public consumers of platforms, are the ones that this research will highlight, as well as the perspectives offered by the influencer who stars in a growing mass in several social networks. Therefore, this research work has four chapters that are grouped as follows: Chapter I: It has the subject of investigation, each of the investigative antecedents that complements the contextualization and the foundation. Chapter II: Encompasses the work methodology, the materials and methods applied to accomplish the objectives. Chapter III: It is described the analysis and interpretation of the data that were stored in the previous chapter, with which the hypothesis can be verified. Chapters IV: Finally, the most relevant recommendations and conclusions in the investigation are developed.