Ciencias Administrativas

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Subject: search.filters.subject.MODELO DE REGRESIÓN LOGÍSTICA

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    Modelo de regresión logística en base al género para el estudio probabilístico de las variables que intervienen en el registro de títulos de tercer nivel de la Universidad Técnica de Ambato
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gestión Empresarial basado en Métodos Cuantitativos., 2018) Mora Poveda, Diego Alejandro; Valencia Nuñez, Edison Roberto
    The essential purpose of this research work is to establish that by using a logistic regression model based on gender, it will contribute to an adequate probabilistic analysis of the variables that intervene in the registry of third level degrees of the Universidad Técnica de Ambato; For this purpose, the data from the computerized database of the internal system was used to record graduates' degrees between July 1, 2017 and July 31, 2018, developed by the Information Technology and Communication Department of the aforementioned institution. through field research and through a qualitative approach to the information under study, it allowed the achievement and determination of conclusions and recommendations; It is also concordant to mention that currently the data referring to the registration of third level degrees within the University in question do not receive the appropriate statistical treatment; Therefore, in the present research an optimal logistic regression model is proposed according to the institutional needs, with the purpose that the Universidad Técnica de Ambato has the necessary elements to provide a vanguard attention to the community it serves.
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    Calidad de Servicio, un Modelo de Gestión competitivo para el sector Farmacéutico
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gestión Empresarial basado en Métodos Cuantitativos, 2018) Bonifaz Orellana, Álvaro Joaquín; Valencia Nuñez, Edison Roberto
    Companies that produce service, like those that produce articles; they can also base their decisions on quantitative analysis, statistics that allow inferring in the population and manage their qualitative variables. The Ecuadorian pharmaceutical sector, like many, has been immersed in a conglomeration, where it is easy to deduce that integral quality is the letter of permanence and future in the market. The long-running franchise Farmacias Cruz Azul has been eclipsed in recent years, by the freshness of Farmacias Económicas in Ambato; so the present study allowed to analyze the causes and especially to develop a qualitative-quantitative model based on consumer preferences. Base for emulation at the national level and application in more service companies. Integral quality in a service company takes into account important details such as Tangibility: order, lighting, location; Reliability: level of service, what to offer vs. what to serve; Response Capacity: optimal time to deliver the service; Safety: staff training; and Empathy: trust and customer loyalty. These details are the basis of a competitive company, where the customer every day knows the scope of their needs and the power of their demand. The use of statistical models is an interesting option to relate business variables. Through a study to the target client, the probability of occurrence of a specific event can be predicted, and anticipate the needs of the subject. Plan, organize, control and direct the company would have more sustainable growth tools. The Multinomial Logistic Regression model proposes to estimate the probability that the different independent variables influence the consumer's preference when choosing a pharmacy. This disaggregation allows determining the main variables: reason for choice, fidelity and low prices; that pharmaceutical managers must perfect to obtain a competitive management model.