Ciencias Administrativas

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Balance Scored Card para empresas del Sector farmacéutico de la Provincia de Tungurahua, empresa P y Z
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-06) Villegas López, Diana Elizabeth; Ríos Lara, Geovanny Fabricio
In the competitive and versatile environment in which today's companies are submerged, accurate sublime obligation increasingly provide useful and reliable information to make timely and proactive decisions. In the present project intends to research strengths, weaknesses and opportunities for the company to deploy strategic objectives where indicators that help measure the performance of these objectives are obtained. As next step is deploying the BSC at the departmental level. Finally the processes discussed operating of the company pharmaceutical PyZ, the results achieved in this study are part of a management model supported in the BSC that contribute to transform the weaknesses found in strongholds such as the improvement in transport and time of delivery of the products, establish promotion strategies and establish a service post-sale. This proposal will serve as administrative tool and management will contribute to improving the system of management control of the company to provide better service and achieve a higher position within the pharmaceutical market.