Ciencias Administrativas

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Gestión de desechos sólidos de papel y cartón para el Desarrollo de nuevos productos en la ciudad de Ambato.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-07) Escobar Zúñiga, Marianela Lizbeth 1804666418; León Saltos, Amparito Cecilia 1707931976
Ambato, is one of the most important cities of Ecuador, is possessed of a great industrial and commercial importance engine for the economy of the downtown area and around the country. Its growth is so fast and the control of environmental protection is poor, due to increased population and the productive and industrial activities are the main cause for the generation of solid wastes originate. That’s why this research project has focused on the study and analysis the waste of paper and cardboard generated, to reduce the amount of waste in the city, also they allow generating income by promoting a circular economy and contributing to a responsible environmental impact. Based on the data obtained through the research, it has determined the lack of recycling programs in certain institutions of the city, which is why we must raise awareness about the final destination of waste in a way that is intended to give a possible solution of solid waste (paper and cardboard). The proposal of this research is to design a model of new products, novel and quality prepared from recycled paper and cardboard in the city of Ambato.