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Marketing Digital para empresas del sector especializado en la comercialización de insumos para la Educación Superior
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-11) Del Salto Zurita, Lenin Omar; Calvache Vargas, César Maximiliano
There are several Educational Institutions that have sought to innovate in the teaching of languages and have developed a modern methodology that allows students to learn the English language quickly and easily, achieving fluency and proper language management. This research document aims to conduct a diagnosis of the internal and external aspects of marketing companies of inputs for higher education, in order to establish recommendations on digital marketing to improve the marketing of this type of products and services. With the data obtained in the field research, through tools such as interviews and surveys to students, potential clients, teachers and business advisors, they will indicate that it is important to correct aspects such as scarce and confusing advertising in digital media, taking into account that improving this situation is fundamental to the success of the company. This process will help identify viable solutions to improve marketing through digital marketing, creating tools that benefit companies and help increase the flow of potential customers, which will result in increased sales.