Ciencias Administrativas

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Author: search.filters.author.Cruz Moreira, Germania KatherineSubject: search.filters.subject.INDUSTRIAS CATEDRAL

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    La comunicación interna para el mejoramiento de la productividad de Industrias Catedral S. A. de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-03) Cruz Moreira, Germania Katherine; Santamaría Freire, Edwin Javier
    Industrias Catedral S.A is a company dedicated to the production and marketing of candles, noodles, Flour; Which began in 1955 and has become an ambitious tradition, its products are known throughout Ecuador; Is led by Mr. Javier Buenaño as Manager; Who day after day works tirelessly with his team to provide a product with the best quality and service to its distinguished clients. For this reason, this work focused on diagnosing the current situation of internal communication that affects productivity and suggests enhancing the existing media within the actions planned, directed and focused on transmitting the vision and organizational mission to ensure a better job performance And consequently the increase of productivity. Field research was used by means of surveys applied to administrative and operational personnel, verification of hypotheses through chi square and Spearman Correlation, which yielded results between -1.00 to +1, 00 that determined the existence of a positive correlation marked by the independent internal communication variable on the dependent variable productivity. The conclusions indicate that the internal communication in Industrias Catedral S. A, is done through face-to-face talk, thus demonstrating the informality and the generation of rumors that affect productivity. For this reason, it is proposed to use formal means of internal communication to keep the employees of Industrias Catedral S. A. informed of the decisions that are made in order to reduce uncertainty and to avoid, as far as possible, misinformation.