Ciencias Administrativas

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Author: search.filters.author.Acosta Pazmiño, Santiago Alejandro 1803822657Subject: search.filters.subject.MADERA

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    Plan de comunicación y la Imagen corporativa en la empresa Maderas Guerrero de la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Organización de Empresas., 2015-08) Acosta Pazmiño, Santiago Alejandro 1803822657; López Miller, Zoila Esperanza 1801509884
    Maderas Gurrrero offers high quality woods, the wood has a rigorous quality control. The company has a variety of woods such as Eucalipto, Chanul, Virola, etc., production plant currently has machines for specific designs, and tools. The wood has the requirements of the Ministry of Environment. Maderas Guerrero wants to solve the business problem, the problem in the company is communication plan and corporate image. Today, communication is important in business management, Maderas Guerrero does not have a communication plan, so this affects the corporate image, for this reason the proposal is to design a communications plan to improve the management of corporate image.