Ciencias Humanas y de la Educación

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/408

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    Item type:Ítem,
    La mixología y la experiencia turística, caso de estudio: destilados ecuatorianos
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación-Carrera de Turismo, 2025-12-15)
    Morales Suárez Christian David
    ;
    Torres Oñate Camilo Francisco
    ;
    Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación-Carrera de Turismo
    Mixology is a branch of liquid gastronomy, considered the art and science of creating beverages to establish a balance between flavors, aromas, and textures, and above all, to create an authentic and distinctive experience for people to enjoy. This study aims to investigate mixology and its influence on the tourist experience through the use of Ecuadorian spirits, considering their cultural value and their potential to enrich the country's gastronomic and tourism practices. The importance of this research lies in understanding how traditional beverages, interpreted through mixology, can strengthen territorial identity and contribute to the diversification of the tourism offerings. A qualitative methodology was employed, based on the application of data sheets from the Atlas of Food Heritage of Ecuador and a semi-structured interview, which allowed for obtaining detailed information on the characteristics, uses, and cultural significance of various national spirits. The results showed that Ecuadorian spirits have a strong connection to festive, productive, and symbolic practices, making them valuable resources for developing authentic tourism experiences. Finally, it is concluded that mixology significantly influences the tourist experience because it integrates sensory, cultural, and emotional elements that enhance the visitor's perception and strengthen their connection to Ecuador's culinary heritage.