Posgrados Diseño y Arquitectura
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Item Diseño de calzado racing para corredores de autos entre 18 y 30 años de edad en la zona 3 del país, implementando materiales funcionales(UNIVERSIDAD TÉCNICA DE AMBATO FACULTAD DE DISEÑO Y ARQUITECTURA POSGRADO MAESTRIA DE DISEÑO, 2025-08-12) Chaglla Chango Walter Santiago; Escobar Guanoluisa Taña Elizabeth; UNIVERSIDAD TÉCNICA DE AMBATO FACULTAD DE DISEÑO Y ARQUITECTURA POSGRADO MAESTRIA DE DISEÑORacing footwear design for racers between the ages of 18 and 30 requires the integration of functional materials that balance safety, performance, and ergonomics. Drivers demand fire-resistant footwear (such as Nomex or treated leather) with thermoregulatory and breathable properties to prevent heat fatigue during prolonged competitions. Materials such as TPU offer flexibility and abrasion resistance, while laminated neoprene provides waterproofing and a dynamic fit, adapting to rapid movements in confined cockpits. Footwear ergonomics are optimized through high-cut designs for ankle support, slipresistant soles, and insoles with selective cushioning that improve pedal sensitivity. Custom fit systems (integrated laces or closures) ensure precise maneuvering, while engineered mesh in strategic areas promote ventilation without compromising protection. Technological innovation includes printing processes on materials and new branding strategies to generate a positive and desirable image in the consumer's mind. Materials with different integrated self-healing characteristics extend the lifespan of footwear. Current trends in athletic footwear design for young runners focus on the incorporation of innovative materials that optimize performance, comfort, and sustainability. Particularly noteworthy are midsoles (prefabricated soles), combined with EVA and a rubber outsole. Additionally, knitted fabrics are used in the upper, which offer breathability and reduce the overall weight of the footwear—aspects especially valued by young runners seeking speed and coolness during training or competition.Item Análisis de perfil del consumidor en la gestión del diseño y desarrollo de calzado para la empresa Plasticaucho Industrial S.A.(UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO ARQUITECTURA - MAESTRÍA EN DISEÑO, 2025-05-19) Camacho Navas Omar Andrés; Escobar Guanoluisa Taña Elizabeth; UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO ARQUITECTURA - MAESTRÍA EN DISEÑOThis study arises from the necessity to align the design and manufacturing processes of children’s footwear with the actual demands of the target audience specifically, children aged 8 to 12 and their parents. The primary objective was to develop a consumer-centered management model grounded in co-creation. Mixed-methods research was adopted, integrating qualitative instruments (expert interviews, podcast sessions, and habit/usage surveys) alongside an exhaustive documentary analysis of ISO 9001:2015 and related guidelines. This multifaceted approach facilitated the integration of diverse perspectives, thus enhancing the validity and reliability of the findings. The results highlight that ergonomic comfort, durability, appealing design, and affordability are critical factors in fulfilling consumer expectations. Additionally, the study underscores the importance of systematically and proactively engaging the user’s perspective during both the design and validation stages of footwear production. Moreover, interdisciplinary collaboration and the application of user-centered methodologies proved instrumental in optimizing design and development processes, thereby strengthening customer loyalty within the target segment and bolstering the firm’s competitive standing. In conclusion, the integrated focus on active consumer involvement, innovation, and stringent quality assurance constitutes the most robust strategy for developing products that meet - and potentially exceed - the expectations of the children’s market.Item Estrategias de diseño de calzado para la Asociación APROCALZA(UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO Y ARQUITECTURA - MAESTRÍA EN DISEÑO, 2025-05-19) Ortiz Gómez Evelyn Maritza; Betancourt Chávez Diego Gustavo; UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO Y ARQUITECTURA - MAESTRÍA EN DISEÑOThis research analyzes the role of strategic design within the APROCALZA Association, with the aim of proposing a operative model that integrates design into the business management of the footwear industry. Based on a qualitative approach, interviews with managers, surveys with designers and entrepreneurs, as well as comparative matrices and hierarchical models, were applied to assess the level of design maturity in member companies. The results show that although design is recognized for its impact on competitiveness and brand differentiation, its implementation remains limited. 75% of designers report that they are only occasionally considered in strategic decision-making, and the same percentage of companies combine digital tools with manual processes, indicating partial digitalization. Additionally, most design ideas originate from external references or existing products, which restricts innovation. Through data analysis and triangulation, key barriers were identified, such as the lack of investment in design and innovation, and the absence of specialized training. Based on these findings, an operational model is proposed, addressing key pillars such as continuous training, digital transformation, sustainability, brand identity, and the integration of design into the organizational structure. This study highlights design as a strategic tool for the development of the sector and offers actionable pathways that can be adapted by similar production-oriented organizations across the country.Item Innovación e identidad ancestral en procesos de diseño de calzado para la diversificación de la oferta en la Matriz Productiva de Tungurahua(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-09) Varela Gallegos, Sandra Catalina; Lavin de la Cavada, José MaríaThe present investigation focuses on the introduction of typical and / or traditional elements in design, production and marketing processes of Ecuadorian footwear through the proposal of a differentiation strategy that allows to diversify the product offer of the leather and footwear cluster of the province of Tungurahua. Based on a study aimed at entrepreneurs in the footwear sector associated with the Tungurahua CALTU Footwear Chamber and footwear consumers in Ambato, a pilot proposal inspired by the Salasaca culture is presented, with the premise of using materials and materials that identify the culture it is intended to merge traditional and current production techniques and establish suitable alternatives for the generation of products with a unique aesthetic that projects Ecuadorian cultural identity and competitiveness against imported globalized products.