Posgrados Diseño y Arquitectura

Permanent URI for this communityhttps://repositorio.uta.edu.ec/handle/123456789/44279

Browse

Filters

20251

Settings

Author: search.filters.author.Camacho Navas Omar AndrésSubject: search.filters.subject.CALZADO

Search Results

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Análisis de perfil del consumidor en la gestión del diseño y desarrollo de calzado para la empresa Plasticaucho Industrial S.A.
    (UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO ARQUITECTURA - MAESTRÍA EN DISEÑO, 2025-05-19) Camacho Navas Omar Andrés; Escobar Guanoluisa Taña Elizabeth; UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO ARQUITECTURA - MAESTRÍA EN DISEÑO
    This study arises from the necessity to align the design and manufacturing processes of children’s footwear with the actual demands of the target audience specifically, children aged 8 to 12 and their parents. The primary objective was to develop a consumer-centered management model grounded in co-creation. Mixed-methods research was adopted, integrating qualitative instruments (expert interviews, podcast sessions, and habit/usage surveys) alongside an exhaustive documentary analysis of ISO 9001:2015 and related guidelines. This multifaceted approach facilitated the integration of diverse perspectives, thus enhancing the validity and reliability of the findings. The results highlight that ergonomic comfort, durability, appealing design, and affordability are critical factors in fulfilling consumer expectations. Additionally, the study underscores the importance of systematically and proactively engaging the user’s perspective during both the design and validation stages of footwear production. Moreover, interdisciplinary collaboration and the application of user-centered methodologies proved instrumental in optimizing design and development processes, thereby strengthening customer loyalty within the target segment and bolstering the firm’s competitive standing. In conclusion, the integrated focus on active consumer involvement, innovation, and stringent quality assurance constitutes the most robust strategy for developing products that meet - and potentially exceed - the expectations of the children’s market.