Maestría en Antropología Visual y Medios Digitales

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/28210

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La migración y el cambio cultural en las familias de migrantes de las comunidades de la zona de Tigua parroquiaGuangaje cantón Pujilí provincia de Cotopaxi
(2018) Cuyo Vega, María Isabel; Viteri Torres, Walter Francisco
ABSTRACT In Ecuador, migration is a topic of national interest because of its social, political and economic dimensions that lead to this social phenomenon that has had positive impacts on the increase of the country's economy, but most of them have negatively affected members of migrant families. The study of this phenomenon and its impacts, has much emphasis on the social problems that affect stability and the adoption of a new cultural behavior of the families of Ecuadorian migrants are the subject of this thesis work. The research was conducted in the province of Cotopaxi, in the canton of Pujilí, Guangaje parish in the Tigua area in the 12 communities belonging to the area. The present research work needs to define the concept of migration, in addition to identifying and analyzing the different impacts that the topic entails. Therefore, it describes the cultural behavior in the families of migrants from the communities of the Tigua area and also shows an analysis of certain types of migration that exist in the area. Finally, it is intended to make the proposal of a digital radio program whose main objective is to mitigate the problem before this conflict, which consequently causes the change of socio-cultural behavior in the inhabitants of the 12 communities of the same area. As a research methodology we chose the qualitative method, the instruments used for the data collection were semi-structured interviews, testimonies and visual evidence that the Tigua area has presented over the years. The interviews were conducted with the leaders of the CITIGAT organization, community councils, men and women, the elderly, the latter a random sample was made. At the end of this research work with the theoretical and methodological work suggested and also direct observation will serve as a reference for future work in this area.
Religiosidad e Hibridación cultural en las festividades del niño de Isinche, Cantón Pujilí
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Antropología y medios digitales, 2018-06) Guerrero Sarzosa, Mayra Alejandra; Illicachi Guzñay, Juan
The investigation details data, which will be of great importance for the development of the Pujilí canton, the power to make known the religious culture of a people is very enriching, through techniques of information gathering and above all the reflection of a field work carried out. It is important for the canton, to seek to recover and preserve cultural valuesand the importance for the reactivation of tourism and the economy. The main objective of this work is to create an alternative digital medium for the dissemination of traditions and customs in the festivities of the Child of Isinche, this festivity that appeals to and attracts locals and foreigners, for the colorful, fun and history rooted in the Divine Child of Isinche. Globalization has brought with it the cultural hybridisations manifested in daily life and it is everyone's task to rescue identity, analyzing each act, ritual, myth to strengthen one's own cultural identity. The majority of interviews, testimonies, speeches were recorded not for the interest of the researcher but for the great contribution in the research, making it a nonsummative investigation, but a formative one
Los prejuicios en cuanto a la expresión artística del graffiti en la ciudad de Latacunga
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Antropología y medios digitales, 2018-08) Molina Sáenz, Diana Nataly; Jiménez Sánchez, Alvaro
The purpose of this research is to expose the aesthetic part of grafiti as well as to give knowledge through visual communication what the urban writer expresses, and as the activity they perform is still considered an act of vandalism. This type of cultural expression and its content has been stigmatized by society because it is considered an activity charged with negative aspects and that does not contribute to the development of a population these criteria are based on how grafiti emerged For it was created with the purpose of communicating disagreements, inequalities and even injustices of a society reason why it is related as with the rebellion and the vandalism being an illegal activity. As a result of this research we have that this art gives the possibility to urban artists that through grafiti can generate a variety of concepts because the creativity of these people plays a very important role when communicating. The majority of grafitis exist a story to tell in relation to feelings, thoughts, disagreements contributions among other aspects that had the urban artist that moment, as well as the legacy of this expression will represent the social context to through art, however, part of the Latacungas´ Society still has prejudices on this subject that has not been understood as art but as an act of vandalism.
Difusión visual del patrimonio y la importancia del valor cultural de los bienes patrimoniales en el centro Historico de Riobamba
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Antropología y medios digitales, 2018-08) Procel Niama, Ana Rosy; Lavin de la Cavada, José Maria
The research specifies large-scale data for the development of the city of Riobamba. The techniques of information collection and field work allow exposing the culture through the defense of patrimonial assets that strengthen the identity. The main objective of this work is to develop an audiovisual design for the dissemination of heritage assets of the Historic Center of Riobamba. Historic Centers personify cities, regardless of their size in the territory. In these spaces the cultural heritage transmits a message according to its evolution and the possible variations it may suffer. They also represent urban centers where economic, political or social activities take place. Heritage is characterized by the goods and manifestations that forge identity, belonging, recognition of history, as well as the quality and lifestyle of social actors. The constant patrimonial education of the old and new generations is required, not only to generate in the mentality of the citizens the valuation of the patrimonial goods of the locality, it is necessary to incorporate the social actors in the management of the goods and to promote the active participation of the community with patrimonial policies that defend the historical past and explore the sustainable development of these public spaces. This contribution shows a research support of the evolution and the representativeness of the Historic Centers, the values of the patrimonial goods and the opportunity acquired by the new visual communication channels and the patrimonial and cultural revitalization projects to procure the evolution of the areas in the cultural, economic and social aspects. The information collected in the field work allowed the research to strengthen its content and expose the citizen's voice.
Nuevas formas de acción colectiva en el pueblo de Angahuana alto tras los 27 años del primer levantamiento indígena en Ecuador
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Antropología y medios digitales, 2018-08) Arroba Bermúdez, Segundo Kléver; Aguilar Rodriguez, William Freddy
The objective of the investigation was to determine the collective actions developed after the first indigenous uprising of Ecuador in the Angahuana’s community located in Constantino Fernández parish. The methodology used was based on a qualitative approach, through the analysis carried out perspectives, criteria and experiences of those involved. On the other hand, also was developed a bibliographical research that allowed theoretically to sustain the variables in research (new forms of collective action and indigenous movements). Within the field research, 19 social actors were detected who were given an unstructured interview, where reality could be constructed through their perception and subjectivity with the most representative criteria of the community. Among the main findings found it can be highlighted that the main collective actions developed in the first indigenous uprising and subsequent to it, include the closures of roads and roads, the closure of the markets of the cities, the violent encounters between indigenous, people and police, etc. Likewise, the new forms of social action following the public policies imposed by the different governments in turn have made the current social actions are based on dialogue and the construction of agreements between groups, according to the needs and requirements of the communities. Under this context and as a response to the detected problem, it is proposed to socialize the intermittent probabilistic processes in the associative brain networks produced by the collective culture of interdependence.
El uso de los contenidos multimedia y el comportamiento afectivo familiar de los adolescentes en la Ciudad de Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Antropología y medios digitales, 2018-08) Morales Quezada, Johanna Alexandra; Viteri Torres, Walter Francisco
The excessive use of multimedia content influences the affective family behavior between parents and children, resulting in a lack of communication and trust between the family nucleus. This research aims to provide citizens with anthropological strategies linked to communication and psychology, the fundamental objective is to restore communication and trust between parents and children, on problems that can be solved in the family. In a study carried out by the INEC 2015 -2016, it is exposed that in Ecuador in the statistics of the INEC 56.6% between 16 to 24 years use the internet that is to say increased 4.9%, 9 out of 10 people use the cell phone; while 41.1% have a social network, hyperconnectivity increases every time but that is not the negative, but it is losing the interaction and family relationships, as well as the values that were normal in the nineties, and there are multiple cybernetic dangers . Clear rules should be placed that are fulfilled through a clear message among family members, that is, among the main objectives are: Establish hours of use of multimedia content, describe the social and educational behavior of young people through (ethnography and field diary), maintain constant communication through strategies to know how the children are, and family care programs will be implemented. Through activities that support the family union, identify what the lifestyle of the Ambateña family and the attitude of the young people is, assess the influence and social context, identify the problematic foci between parents and children. Each of these activities will be carried out with the consent of the family under investigation. The importance of this project lies in the change of family affective behavior through easy and simple to fulfill strategies, which will support the awareness of family interaction. The thesis consists of 6 chapters in which information on the research problem is collected, as well as confirming the hypothesis raised by the researcher.This thesis project will be financed by the researcher who will carry out social and communication strategies.
La discapacidad física y la exclusión social de los ex trabajadores y trabajadores con discapacidad de la Empresa Eléctrica Ambato Regional Centro Norte S.A
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Antropología y medios digitales, 2018-08) Porras León, Carminia Soledad; Viteri Torres, Walter Francisco
The project focuses its research on social constructions emerged by physical disability, understood more as a constructive social phenomenon than by a biological anomaly. Disability in individuals provokes simultaneous reactions, in a society that sees difference as something "abnormal", deriving social paradigms such as social exclusion and social inclusion. Social exclusion denies the active participation of individuals with physical disabilities and does not allow free labor, intellectual and even political insertion. Social exclusion can be cognitive and society becomes the main actor of this social phenomenon, since it focuses its physical and social spaces for "normal" people and does not adjust to the needs of "different" individuals. There are methodological and medical models willing to study social and cultural constructions, to find the much desired inclusion and active participation of all individuals. From the anthropology will be studied these social constructions of the workers and ex-workers of the Electric Company Ambato Regional Centro Norte S.A.
El uso y manejo de la comunicación digital, en la generación Baby Boomers, del sector el Pisque Cantón Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Antropología y medios digitales, 2018-08) Pasquel Túquerres, Mayra Edith; Martínez Bonilla, Carlos Alberto
Actually, the communication process has been extended to a virtual space through the Internet, changing lifestyles in the society, separating cultures and ideologies from generations. That is why the following research arises from the need to know ,and perform an analysis of Digital Communication in adults with an average of 50 to 68 years of age (baby boomers), and their influence on family and friends relationship. Today s Digital Communication has been a fundamental part in the coexistence of society, where not all have adapted to the changes generated by technology, as is the case of baby boomers, during development of research, It was fundamental to know historical data, digital media at a global and national level, to conclude in a broader view about this oldest generation and its social interaction with other generations. In the research, adults from 50 to 68 years old (baby boomers), from the Pisque-Ambato city, were studied. Inside the fieldwork the resources used was; surveys, interviews and direct observation file, which allowed to know that the age group feels the need to communicate with family and friends, however they are reluctant to accept these new means of communication, due to the lack of trainers to this group. Finally, it is argued that there is a need to implement a direct intervention program that provides training in the use and management of Digital Communication for baby boomers, in this way inclusion in the digital era will be achieved, strengthening their cultural identity and their relationships with current generations
Violencia de género contra la mujer en las imágenes de crónica roja en la prensa ambateña
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Antropología y medios digitales, 2018-08) Barragán Galeth, Natahlie; Jiménez Sánchez, Alvaro
The objective of the research focused on the analysis of Gender violence against women and the images of the Crime Report of Ambato’s press. This information was collected through a study based on a denotative and connotative analysis, using the images presented on the cover and back cover of the press of Ambato, in order to sustain the present project. Before developing the strategies, it was realized a meticulous analysis on the subject to determine causes and possible solutions to the problem. The research makes reference to the procedures and techniques used, such as field research and technical analysis of images to know their current situation; in addition, there was a bibliographic research that allowed gathering information as secondary sources that were the support to the subject investigated. It was necessary to consult several bibliographical and scientific sources that support the direct investigation that was carried out. In the process, a qualitative methodology was used through a selection of images from the year 2017. From 730 images on the cover and against the cover, a sample of 98 news images dealing with violence against women came out. The results showed that gender violence against women in the images of the Crime Report of Ambato´s press is more sophisticated but it always tries to emphasize the criminal and commercial vision. The images of women in Crime Report highlight the facts in an isolated, simplified and fragmented way, because it offers portions of the reality that the population often assumes it as an absolute truth and, therefore, trivialize it; although it does not have a violent impact, the violence is there. It analyzed the scientific deductions that were justified by the results obtained, which culminated in the importance of implement strategies that reduce the level of gender violence against women in Ambato´s press.
El tatuaje en los ambateños
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Antropología y medios digitales, 2018-08) Mora Ramos, Cristina Gaudalupe; Jiménez Sánchez, Alvaro
The objective of the research focused on the analysis of "Ambateño’s Tattoo". This information was collected through a study based on an analysis of gender, age and psychosocial condition; and the practice of tattooing. The research refers to a procedure and a technique such as the interview to tattoos artists, for a directly field investigation and know their current situation. In addition, a bibliographic research was applied to collect information as secondary sources that will support the subject investigated. For this process it was necessary to consult several bibliographic and scientific sources to support the direct research. In the process, a qualitative-quantitative methodology was used through the results of the interview applied to a population of 20 tattoo artists. The results showed that tattooed bodies in the city of Ambato are part of daily life, because the people decide to get tattoos regardless of their gender, age and psychosocial conditions. Consequently, the practice of the tattoo has evolved with new meanings that refer to the repertoire of images that appear in their environment and are transformed into a tattoo, determined by the behavior of the person. The field observation and interviews were used to measure the motivations of tattooing, where the anthropological sphere and the typography design influence to the people to get one.
El parto humanizado y la medicina tradicional ancestral en las comunidades rurales del Cantón Salcedo en el año 2014
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Antropología y medios digitales, 2018-08) Malisa López, Bettsi Adriana; Viteri Torres, Walter Francisco
This report addresses humanized childbirth and its relationship with traditional ancestral medicine in Ecuador and therefore in the rural communities of the Sierra, where most cultures and rituals have been degraded throughout history, is an opportunity to highlighting an anthropological vision of the way in which pregnancy and childbirth are carried out in the communities of the Salcedo canton, under a quantitative qualitative methodology that allows maintaining a positivist logical epistemology, recognizing the interculturality and variety of scenarios in which the investigation. The conclusions determine a valuation of intercultural birth, the identification and legalization of midwives who play an important role in the birth and post-partum pregnancy of indigenous and mestizo women. Set vinculatorias strategies and promotion programs conferences, lectures both medical staff with representatives of ancestral cultures, campaigns to eliminate obstetric violence means an important contribution to communities and women are claimed, and then delete the segregation of culture. Traditional medicine is very rich in terms of ancestral knowledge, alternative therapies and knowledge to help improve conditions and optimally recover the woman who has had a natural birth, giving opportunity for the direct approach of the mother and the newborn and the support of couple and relatives. Childbirth is treated as a natural process and not as a highly medicated event, recognizing the need to return to customs and traditions.