Maestría en Antropología Visual y Medios Digitales

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/28210

Browse

Now showing 1 - 3 of 3

Los prejuicios en cuanto a la expresión artística del graffiti en la ciudad de Latacunga
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Antropología y medios digitales, 2018-08) Molina Sáenz, Diana Nataly; Jiménez Sánchez, Alvaro
The purpose of this research is to expose the aesthetic part of grafiti as well as to give knowledge through visual communication what the urban writer expresses, and as the activity they perform is still considered an act of vandalism. This type of cultural expression and its content has been stigmatized by society because it is considered an activity charged with negative aspects and that does not contribute to the development of a population these criteria are based on how grafiti emerged For it was created with the purpose of communicating disagreements, inequalities and even injustices of a society reason why it is related as with the rebellion and the vandalism being an illegal activity. As a result of this research we have that this art gives the possibility to urban artists that through grafiti can generate a variety of concepts because the creativity of these people plays a very important role when communicating. The majority of grafitis exist a story to tell in relation to feelings, thoughts, disagreements contributions among other aspects that had the urban artist that moment, as well as the legacy of this expression will represent the social context to through art, however, part of the Latacungas´ Society still has prejudices on this subject that has not been understood as art but as an act of vandalism.
El tatuaje en los ambateños
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Antropología y medios digitales, 2018-08) Mora Ramos, Cristina Gaudalupe; Jiménez Sánchez, Alvaro
The objective of the research focused on the analysis of "Ambateño’s Tattoo". This information was collected through a study based on an analysis of gender, age and psychosocial condition; and the practice of tattooing. The research refers to a procedure and a technique such as the interview to tattoos artists, for a directly field investigation and know their current situation. In addition, a bibliographic research was applied to collect information as secondary sources that will support the subject investigated. For this process it was necessary to consult several bibliographic and scientific sources to support the direct research. In the process, a qualitative-quantitative methodology was used through the results of the interview applied to a population of 20 tattoo artists. The results showed that tattooed bodies in the city of Ambato are part of daily life, because the people decide to get tattoos regardless of their gender, age and psychosocial conditions. Consequently, the practice of the tattoo has evolved with new meanings that refer to the repertoire of images that appear in their environment and are transformed into a tattoo, determined by the behavior of the person. The field observation and interviews were used to measure the motivations of tattooing, where the anthropological sphere and the typography design influence to the people to get one.
Violencia de género contra la mujer en las imágenes de crónica roja en la prensa ambateña
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Antropología y medios digitales, 2018-08) Barragán Galeth, Natahlie; Jiménez Sánchez, Alvaro
The objective of the research focused on the analysis of Gender violence against women and the images of the Crime Report of Ambato’s press. This information was collected through a study based on a denotative and connotative analysis, using the images presented on the cover and back cover of the press of Ambato, in order to sustain the present project. Before developing the strategies, it was realized a meticulous analysis on the subject to determine causes and possible solutions to the problem. The research makes reference to the procedures and techniques used, such as field research and technical analysis of images to know their current situation; in addition, there was a bibliographic research that allowed gathering information as secondary sources that were the support to the subject investigated. It was necessary to consult several bibliographical and scientific sources that support the direct investigation that was carried out. In the process, a qualitative methodology was used through a selection of images from the year 2017. From 730 images on the cover and against the cover, a sample of 98 news images dealing with violence against women came out. The results showed that gender violence against women in the images of the Crime Report of Ambato´s press is more sophisticated but it always tries to emphasize the criminal and commercial vision. The images of women in Crime Report highlight the facts in an isolated, simplified and fragmented way, because it offers portions of the reality that the population often assumes it as an absolute truth and, therefore, trivialize it; although it does not have a violent impact, the violence is there. It analyzed the scientific deductions that were justified by the results obtained, which culminated in the importance of implement strategies that reduce the level of gender violence against women in Ambato´s press.