Maestría en Comunicación, Desarrollo y Cambio Social

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    Toponimia de las Parroquias de la Provincia de Pastaza
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2020-01) Garcia Armijos, Santiago Martin; Viteri Torres, Walter Francisco
    Toponymy is in charge of the branch of the onomastics that studies the names of the place, a discipline where different fields of knowledge converge that interact in a complementary way, however they are not very widespread in the territories and many of its inhabitants do not know certain terms, it is so that the toponymy and the level of local knowledge of the parishes Puyo, Pomona, Canelos del cantón and Pastaza province, is the research topic that is supported by a descriptive, analytical, synthetic methodology, collect information from authors and experts of the zone, in addition to the surveys carried out on the inhabitants, as a contribution to the research, a communication medium is designed that allows to present the toponymic terms at the educational and cultural level. The description of the parishes, the opinions of residents and authors served as the basis for the proposal designed
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    Análisis del proceso cultural de la cosmovisión Andina del Cantón Guamote
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-12) Moyano Tapia, Ana Lourdes; Jiménez Sánchez, Alvaro
    This research is a way of interpreting, guiding a series of ideas, senses around the social and natural context that surrounds men within the Andean Region, through the Worldview, as this ideal form has been called in the region. of the Andes. For this reason it is developed in Guamote, one of the ten cantons that make up the province of Chimborazo, is a population in which these elements of the Andean Cosmovision are present in the dialogue with contemporaneity. Its social composition, of indigenous prevalence. In addition, there are some symbolic markers of his Living Culture: The Carnival, whose central element is the designation of festive charges and gifts; The Semana Mayor, which includes a series of indigenous celebrations; The Fair of agricultural products, which appears as the largest in the province and still serves as a weekly place of intersection and exchange of survival elements. In addition to these elements, the life of the Guamote canton could be defined as its urban area and its rural area, composed of the latter, by social units known as Peasant Communities whose political and social organization continue, so I am concerned to write this thesis that We will discover in this process.
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    El cine: Forma de auto representación de los imaginarios colectivos Kichwa Otavalo
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-07) Lupera Villavicencio, María Fernanda; Jiménez Sánchez, Álvaro
    The present investigation is developed with the objective of analyzing the forms of representation of the filmmakers Kichwa Otavalo in his cinema through a process of identification of the characteristics of narrative, image and audio, observing the reflection of cultural identity through the creation and recreation of reality and the product of different creative and technical processes that develop. This research is based on the application of a qualitative methodology, from a process of reflection through documentary and bibliographic research, as well as the observation and analysis of six films made by Kichwa Otavalo directors and interviews to two filmmakers of the works that were the object of study of the present. Through these obtained data, self-representation can be established as a form of expression through cinema, either premeditatedly or through the spontaneity of the cultural context of the directors, knowing their concepts and application processes within the cinematographic language. say, the narrative, the image and the audio. This work has allowed us to generate an approach to what it means to make films from the multiple realities that exist among Ecuadorian filmmakers, in this case the Kichwa Otavalo cinema, knowing the symbolic elements that make up his works and the discursive delineation that his works imply creative and technical processes, so we propose the following question for the development of this research: Is this cinema produced to create processes of identity claims? And from a glance at the historical processes of Ecuador, we elucidate that the representation of the peoples tends to be a stereotype in the collective imagination, partializing a mistaken concept that revolves around the figure of the indigenous person who has been endowed with characteristics with which they do not identify themselves, that is to say, the wild, uncivilized and mystical indigenous. Does community cinema thus emerge as a necessary tool for self-representation as Kichwa Otavalo?