Maestría en Comunicación, Desarrollo y Cambio Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/29431
Browse
Item Análisis sobre el uso del sexismo linguistico en la información de la sección La Patrulla del medio impreso el Ambateño(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-06) Pozo Rodríguez, Andrea Lissette; Vayas Ruíz, Eliza CarolinaThe human being is an entity capable of communicating and interacting being part of the causes and effects of society, for which humanity has seen the need to create an effective system of transmission of knowledge such as language, which not only serves as an entity of communication and transmission of information, but also through it human beings interpret the reality that surrounds them. In the use of language is the starting point to determine the thinking of people and what can generate the formation of gender stereotypes, therefore, the language is not sexist, as it has masculine, feminine and neutral, however, people are those who give it a sexist use. This contribution exhibits, in part, a reality about the use of sexist language that exists in print media and its relationship with the difficulties of generating an inclusive language by communication professionals. It gathers interesting criteria on topics inherent to language and gender, which point to an adequate use of language with different writing strategies that do not affect the traditional journalistic writing system, with which stereotypes, generics, marked forms of androcentrism and concealment of women can be reduced, among other aspects that generate sexist language, and thus comply with the precept established in the Constitution that dictates equality of opportunity for women and men. The journalistic notes of the La Patrulla section of the newspaper El Ambateño were identified, based on a quantitative analysis obtained from a bibliographic analysis and compilation. The purpose was to analyze and know the incidence of the use of sexist language in the printed media as a reference of the traditional media. From these results are concluded certain recommendations that give way to the proposal and that aspires to become a research tool for future analysis of the use of sexist language. Among what stands out as a fundamental point within these actions is the methodological model for case studies in texts, which aims to provide a series of steps to follow in an organized and systematic way that reflect the analysis of the text chosen by the researcher.