Maestría en Comunicación, Desarrollo y Cambio Social

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    Percepción de los contenidos interculturales emitidos por Radio Jatari en la nacionalidad Kichwa del Cantón Arajuno- Provincia de Pastaza
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-03) Mejia Pazmiño, Ligia Angélica; Naranjo Gamboa, Byron Orlando
    This research deals with the subject of the perception of the intercultural contents of the radio Jatari in the Kichwa nationality, which allows the analysis and evaluation of the radio as a strategic and privileged space for nationalities and peoples of Ecuador to exercise their right to communication, for being a medium based on orality, on the word, as well as low cost and high impact. The investigative study was considered important in the population of the Arajuno canton to determine their perception of the intercultural contents of the radio, their opinion about the work of the radio in terms of interculturality. In the same way, we worked with a radio interview allowed us to identify the problems that the radio is facing. The results obtained constituted the starting point to propose guidelines that contribute and serve as guiding referents for the achievement of an intercultural production from the principles of identity, historical memory and representativeness of nationalities.