Maestría en Comunicación, Desarrollo y Cambio Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/29431
Browse
Item Análisis del proceso cultural de la cosmovisión Andina del Cantón Guamote(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-12) Moyano Tapia, Ana Lourdes; Jiménez Sánchez, AlvaroThis research is a way of interpreting, guiding a series of ideas, senses around the social and natural context that surrounds men within the Andean Region, through the Worldview, as this ideal form has been called in the region. of the Andes. For this reason it is developed in Guamote, one of the ten cantons that make up the province of Chimborazo, is a population in which these elements of the Andean Cosmovision are present in the dialogue with contemporaneity. Its social composition, of indigenous prevalence. In addition, there are some symbolic markers of his Living Culture: The Carnival, whose central element is the designation of festive charges and gifts; The Semana Mayor, which includes a series of indigenous celebrations; The Fair of agricultural products, which appears as the largest in the province and still serves as a weekly place of intersection and exchange of survival elements. In addition to these elements, the life of the Guamote canton could be defined as its urban area and its rural area, composed of the latter, by social units known as Peasant Communities whose political and social organization continue, so I am concerned to write this thesis that We will discover in this process.Item Problemas juveniles en la familia, colegio y en la Sociedad de los estudiantes de la Unidad Educativa provincia de Chimborazo del Cantón Pallatanga(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-12) Luis Fernando, Lozano Jimbo; Jiménez Sánchez, AlvaroThe research project developed has as its theme: “The youth problems in the family, school and society, of the students of the educational unit of the Chimborazo Province of the Pallatanga canton”. On the other hand, the research sets out objectives within which The main objective is to apply the contents of the educational communication to identify youth problems in the family, school and society of the students of the educational unit “Province of Chimborazo”, in addition to contextualizing the variables of the research topic, as well how to know the level of involvement in youth social problems of both family, school and society, to propose a communication plan to mitigate the main problems detected based on the primary information collected, strengthening the methods of social communication to transmit a clear message to those involved, with information that benefits to all together; for which a continuous, permanent, systematic and organized process with planning and strategies that motivate the citizens to use them is required, without this being a straitjacket but an option to improve internal communication. To achieve the fulfillment of the research objectives, the methodology according to the qualitative modality approach has the critical objective nature because it criticizes the existing reality by identifying an investigative problem, in addition the quantitative modality is complemented with some statistical tools, such as Excel, spss and others that facilitate the tabulation of survey results to make this a monitored process based on real data of the current problem. Thus, based on the results, in this case alternative solutions to the identified problem are proposed, based on the diagnosis and needs contemplated, such as developing a practical guide for intercommunication workshops to mitigate youth problems in front of the family, the school and society