Browsing by Author "Varela Gallegos, Sandra Catalina"

Now showing 1 - 7 of 7

Diseño de calzado infantil mediante el estudio antropométrico y biomecánico del pie de niños y niñas de la ciudad de Ambato.
(2016) Bárbara Natalia Guzmán Peñaloza, Bárbara Natalia; Varela Gallegos, Sandra Catalina
La presente tesis tiene como objetivo investigar, analizar si el calzado que se produce en Ambato causa algún problema en los pies de los niños y niñas hasta llegar a una deformidad; además la utilización de estudios antropométricos y biomecánicos para mejor la producción de los zapatos. Para el desarrollo de este proyecto fue necesario buscar investigaciones previas o aquellas que han hecho sobre la biomecánica del calzado, de esta manera servirán para el desarrollo del capítulo dos, elaborando un amplio análisis sobre qué tipo de calzado se necesita para los infantes y que es lo que estos deben tener para su fabricación. La metodología utilizada como la descriptiva y exploratoria, se pudo conseguir información sobre los tipos de calzado infantil, la antropometría, la biomecánica y las tipos de malformaciones del calzado. De acuerdo a lo dicho anteriormente se elaboraron las encuestas, la cuales los resultados recopilamos nos informaron que la mayoría de madres busca que el calzado de sus niños que este brinde todas las comodidades posibles y que muy pocos niños tienen malformaciones. Después de la investigación efectuada se aplicará un calzado para los niños y niñas que están aprendiendo a caminar y que este tenga el estudio antropométrico realizado.
Diseño de colecciones de indumentaria basados en el análisis semiótico de la vestimenta Shuar de la comunidad Tawasap
(2016) Pazmiño Santana, Lenyn Josué; Varela Gallegos, Sandra Catalina
As time has passed a greater magnitude of cultural detachments are slowly appearing due to deferent motives of social impact, this is the main problem that entails the loss of cultural identity in Ecuador and numerous cultures in our country are at risk of disappearing. This investigation that is to be submitted has as a goal to analyze semiotically all the details, colors, forms and symbols of the Shuar cultural vestment, in the Tawasap community, Palora district, province of Morona Santiago, with the main objective to reevaluate its significance and express this through the female fashion, the semiotic analysis that was accomplished was focused on the variety of meanings that were present in their attire. The obtained results, thanks to the semiotic analysis, will be expressed their through characteristics in the Ecuadorian fashion, maintaining the system of design, the apparel and production to reach the desired results, starting from sketches to pencil, color variation, combination, and materials to achieve the stage of assembly and then it´s conclusion. All this process must go with the main concept, in this case the semiotic re-valuation of the Shuar culture is projected though a prototype of fashion also avoiding the loss of the cultural identity in Ecuador, the goal is that this idea be accomplished for our target audience at the same time through the attire transmit the Shuar cultures semiotics
Diseño de indumentaria femenina mediante la aplicación de técnicas ancestrales ecuatorianas de pintura
(2016) Dután Pillajo, Diana Gabriela; Varela Gallegos, Sandra Catalina
The continued progress of the textile industry is inevitable, despite the great benefits it can generate, there is a problem that contains harmful aspects that directly affect the diverse cultures of Ecuador, such as the obvious neglect and disinterest marked to ancestral knowledge to clothing decoration, so, that as time goes on indigenous traditions will disappear, slowly weakening the Ecuadorian cultural identity. This research project takes as a purpose the analysis of the ancient technique of painting on canvas, the Sapara ethnicity, in order to upgrade by designing women's clothing, which aspires to help spread this ancient tradition preserve the cultural richness of this ethnic group. For the execution of the work has been carried out field research based on observation, which was made in the Ethno-Archaeological Museum of Puyo, also with the intention of obtaining sufficient data to help meet the goals it has set conduct a poll which includes a series of questions, which yielded results that contribute to the views of the target group. In the end, the survey found impressive results, as 100% of respondents unaware of the technique of painting on fabric saparas, but 97% believe it should be disseminated, like the same 97% of the population claims it would be interesting to apply vegetable dyes in clothing design, information that was very useful for the proper performance of the project, obtaining clear guidelines to develop a quality clothing with features to surface the important aspects of the Sapara community, getting garments cultural identity favoring the preservation of this tradition, maintaining the cultural richness of Ecuador
El diseño de la indumentaria de la comunidad Salasaka y la influencia de marcas de moda internacionales en la desvalorización de la cultura
(2016) Segura Manobanda, Mayra Alejandra; Varela Gallegos, Sandra Catalina
The present investigation details the international fashion brands and their influence on the cultural identity of adolescents Salasaca, for what it proposes to execute the following project, which answers to the interests of the cultural revaluation. For the fulfillment of the same one, there was realized a field investigation, which was carried out in Salasaka's community revealing that at present the adolescents belonging to this culture are relegating and being separated of his origins, coinciding that with the acquisition of foreign articles of someone or another way they reach to the growth of the cultural devaluation Salasaka, which in the latter years has gained great area inside his inhabitants, where the acculturation has happened to form a part of his commonness. For what of continuing with this and do not do something to maintain existing cultures, the identity of the Ecuador will go extinct and only remain in the memories have had cultural wealth
El diseño de modas a través de las manufacturas tradicionales del Ecuador y su impacto cultural en mercados turísticos
(2016) Montalvo Poveda, Ivette Andrea; Varela Gallegos, Sandra Catalina
Innovación e identidad ancestral en procesos de diseño de calzado para la diversificación de la oferta en la Matriz Productiva de Tungurahua
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-09) Varela Gallegos, Sandra Catalina; Lavin de la Cavada, José María
The present investigation focuses on the introduction of typical and / or traditional elements in design, production and marketing processes of Ecuadorian footwear through the proposal of a differentiation strategy that allows to diversify the product offer of the leather and footwear cluster of the province of Tungurahua. Based on a study aimed at entrepreneurs in the footwear sector associated with the Tungurahua CALTU Footwear Chamber and footwear consumers in Ambato, a pilot proposal inspired by the Salasaca culture is presented, with the premise of using materials and materials that identify the culture it is intended to merge traditional and current production techniques and establish suitable alternatives for the generation of products with a unique aesthetic that projects Ecuadorian cultural identity and competitiveness against imported globalized products.
Las marcas de moda ecuatorianas y la utilización del visual merchandising como herramienta de comunicación
(2016) Gutiérrez Mayorga, Elizabeth Paulina; Varela Gallegos, Sandra Catalina
The problem underlying the study is based on the lack of application of Visual Merchandising in the fashion brands that causes ignorance of them in Ecuador, a problem that is being investigated for the purpose of publicizing secret national brands, increase sales with innovative and competitive on the market and thereby generate sales, to meet consumer needs and create a lifestyle within a single department store. In research methodology applied to carry out the objectives through the use of qualitative and quantitative tools to emphasize different aspects that make the use of fashion in different brands of clothing. The basic types of research have been determined based on the need to incorporate two phases: research field that allows a direct approach between the researcher and reality, documentary research - seeking literature theories and concepts that expand and deepen research topic. The types of research to be developed are: Exploratory research as the topic to be studied is little known and requires an approximate picture of the object of study, descriptive research to identify the structure and behavior of the social phenomenon under study. Research will be conducted at 400 economically active persons, amount obtained by calculating the sample in the city of Ambato. The research promises effective results for a fashion brand, among the most important we have to inform the domestic market a fashion brand hidden for many years, potentiate sales through market research to find potential customers and generate innovative collections causing impact on the client, in turn meet the fashion needs to have the target in your daily life and psychologically force him to consume Ecuadorian product