Browsing by Author "Peñaherrera Zambrano, Santiago Xavier 1802246346"

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El Marketing de guerrilla y el Posicionamiento de la marca de la empresa de embutidos Don Jorge de la ciudad de Latacunga.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-10) Romero Ardila, Soraya Lorena 0503319782; Peñaherrera Zambrano, Santiago Xavier 1802246346
sausages for over 10 years, during which it has focused on producing the consumption needs of the customers, and is in search of strategies for recognition brand. Within the present research is to implement the use of guerrilla marketing through social networks that allow deploy a competitive advantage in the market and allowing it to be a leading company in the downtown area of the country while positioning the brand Don Jorge sausages in the minds of current and potential customers. Through surveys of customers of the company's Sausages Don Jorge themselves that are mostly dealers and end of which consumers have been able to obtain relevant data on which it has identified that there is a large deficit in terms of positioning the brand in the minds of customers. After performed the analysis of the data collected, it was determined that the creation of a marketing plan guerrilla through social networks like facebook, twitter and youtube allowing greater interaction with users so that they allow positioning the brand of sausages Don Jorge.
El Marketing ecológico y el Posicionamiento de la marca de la empresa Curtisa.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-08) Cobo Moya, Diego Sebastián 1803548070; Peñaherrera Zambrano, Santiago Xavier 1802246346
CURTISA is a company dedicated to the tannery, leather production and its derivatives, the company aims to address the environmental impact caused by tannery strategies that contribute to the welfare of the people. The environmental impact is an issue that is on the rise, as are the actions that contribute to pollution, air emissions, odor liquid emissions among others that harm the environment, that is why the respective thorough analysis of the problem is done in question. The company wants to position your brand as it is a shortcoming to be further corrected by the proper management of green marketing has been obtained as a result customer loyalty, and so we have reached the goals set through green marketing strategies. In the proposal the company has focused on creating a long-term relationship with the customer, and that which is working hard to deliver an organic product through a responsible production process until its delivery by implementing appropriate strategies. It should be noted that likewise has been considered relevant integration involving both staff and external customer making a social and environmental conscience.
El Marketing relacional y el Mejoramiento del servicio de la empresa J.C. Distribuciones de la ciudad de Ambato provincia de Tungurahua.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-06) Franco Haro, Andrea Estefanía 1804374526; Peñaherrera Zambrano, Santiago Xavier 1802246346
The company J.C DISTRIBUTIONS of Ambato's city, who devotes herself to the distribution and commercialization of the line for the home since they are the brands: Umco, Pike, Cristar, King, Gem; with products as: tables, chairs, organizers, masseters, toys, plates of ceramics, glasses of glass, glasses of plastic and kitchen furniture, more than 20 years in the city. The present work of investigation has focused in realizing a rigorous study on the relational marketing and the improvement of the service, it is necessary to stress that any company or I negotiate the principal aim is established in supporting good personal relations with the clients, satisfying his needs to the moment of the purchase or presentation of some service then to obtain of the client loyalty towards the company. The results obtained in the surveys, detail the level of satisfaction of the clients towards the company J.C DIDTRIBUCIONES, results that took us to the design of strategies of relational marketing that it allows to identify, to attract, to retain, and to recover clients lost in order to establish a relation of mutual benefit that guarantees his loyalty with the full satisfaction of the client and profitability for the company. To remedy the problems of the company we have applied an offer which has been a Marketing plan, later we realize an action plan which we realize the strategies to achieve a satisfaction to the client.