Browsing by Author "Ortíz Paredes, William Franklin"

Now showing 1 - 7 of 7

Creación de servicio a domicilio de cambio de aceite y lavado de vehículos en la Lubricadora Totoras de la Parroquia Totoras
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-10) Iza Landa, Adriana del Rocio; Ortíz Paredes, William Franklin
Lubricadora “TOTORAS” it is a family business that offers the service with respect to the laundry of vehicles mediating, heavy and buses, besides counting of the lubricadora service in their own local located in the parish Totoras of the city of Ambato county of Tungurahua. The present project has as purpose to implement the service of change of oil and vehicle laundry to home, innovative service in the county of Tungurahua that seeks to be an option of the clients to save the time that bears the transfer from the vehicles to the shops of the lubricadoras, this way to optimize the time of the client, to energize the economy and to promote the worthy work. With the market study it is determined the demand and offer through the applied surveys for the present project, a technical and organizational study was used that allows to identify the internal organization and of distribution for the installation of the service of change of oil and vehicle laundry to home and finally a financial study that shows the economic feasibility that bears the implementation of the service. Finally the prospective results are shown in each one of the realized chapters that you/they demonstrate the feasibility of implementing a new service of the lubricadora “TOTORAS”, by means of the different indicators that have been evaluated attentively.
Creación de una empresa de asesoría de imagen corporativa para empresas en la provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-09) Palate Pilla, Luz Angélica; Ortíz Paredes, William Franklin
The corporate image in companies is one of the most important strategic components that support organizational growth as they are responsible for making the public understand who they are, what they are engaged in and in the differentiation of competition. In this way in the market it will be recognized at the local, national or international level by establishing links between the company and the clients. The purpose of study is the creation of a corporate image consulting company in the canton of Ambato province of Tungurahua is aimed at companies because there is little positioning, weak business growth and inadequate staff training. The methodology that was used in the market study to obtain the necessary information was the survey, with a population of 2120 companies and the application of 325 surveys to the different companies of the canton, where a positive potential demand was determined unsatisfied, because Companies do not have an adequate corporate image, appropriate business infrastructure, correct personal image of employees, in addition to rules and policies of the organization. The financial study determined the feasibility and viability of the creation of the company`s Imagu Corp that will offer the corporate image advisory service for companies, applying financial indicators with optimistic results among which highlight the NPV with a value of $205.314,67. Also an IRR of 48.27% and finally with the period of recovery of the investment of 2 year with 11 months and 12 days.
Estrategia publicitaria para el sector carrocero de la provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-02) Maya Pineda, Lorena Patricia; Ortíz Paredes, William Franklin
This research work is focused on "Advertising strategies for the bodybuilder sector of the province of Tungurahua" As a first aspect we have the definition of the problem, which is based on the reality of the bodybuilder sector of the province of Tungurahua, later we have the objectives of the research, which details the overall objective and specific objectives. Next we have the theoretical basis, which takes the criteria and opinions of several authors who have developed studies concerning our research, aspect that helps to support the present research work, then we have the methodology in which the methods are defined theoretical and empirical studies that were used in the present study, we later have the results of the investigation through the application of a survey to the owners of the carcass companies in the province of Tungurahua. Consequently we have the conclusions and recommendations for which a systematic analysis of the surveys was carried out in order to give possible solutions and finally the bibliography of the research is detailed in the same that details the sources of the investigation.
La imagen corporativa y el desarrollo en la participación de mercado del sector de faenamiento de aves en la provincia de Tungurahua: Caso Avícola de Faenamiento Super Pollo
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-06) Moreno Villegas, Evelin Patricia; Ortíz Paredes, William Franklin
The Chicken Poultry Company Super Pollo, currently addresses the corporate image in an empirical way, for this reason arises the need to conduct a study of the subject, so that workers identify with the organization and have a better position in the market. In order to obtain a theoretical foundation and real knowledge, an investigation was made of bibliographic references, related to corporate image, brand as a competitive advantage, corporate social responsibility, dissemination and positioning. This project has been developed with the purpose of investigating and the lack of corporate image of the company Super chicken affects its ability to acquire new customers and positioning in the market. The information was obtained with the application of a questionnaire, to have a statistical analysis through a univariate and bivariate analysis, which also allowed to establish correlations between the study items. As results obtained, it has been determined that the corporate image of a company is the main strategy to achieve competitiveness in the market. It is also important to pay attention to disadvantages such as the lack of knowledge of the workers in the mission, vision, corporate values and The absence of the implementation of brand improvement strategies and market share. In order to provide a solution, a corporate image model was established in the company Avícola de Faenamiento Super Pollo, with strategies aimed at spreading the importance of the corporate image to the workers, such as projecting the brand to customers and consumers. Also the application of promotion techniques and distribution channels, through the permanent study of new markets
Modelo de calidad para el sector de servicios de centros infantiles del cantón Mocache provincia de Los Ríos
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-11) Holguín Ubilla, Carmen Rosibel; Ortíz Paredes, William Franklin
These children's centers are projects that are carried out in an agreement between the GADM-Mocache Municipal Autonomous Decentralized Government of Mocache and the MIES (Ministry of Economic and Social Inclusion) children with the participation and co-responsibility of the family and the community. These centers respond to a model that combines, both in their physical infrastructure, as in their model of attention and supply of didactic materials, fungible, adequacy and equipment, high quality standards, aimed at the integral development of Ecuadorian children. This research aims to achieve a quality model that provides a quality service and warmth that meets the needs and expectations of users and their representatives, for this will be fed a varied and extensive bibliographic information that will provide a better service for part of the children's centers. Adjusting to the operational plans established by the MIES in an adequate manner to control, supervise and improve the activities that are carried out constantly with the integrating group, responsible and budgetary schedule of the children's centers in coordination with the counterpart, aiming to sensitize said users through training that they are the children's centers and what services they provide, their importance and the impact that a good model of quality in the same one originates. Finally, we proceeded to digitalize the proposal that includes the implementation of a service quality model in the children's centers of the Mocache canton, province of Los Ríos, "Caritas de Ternura case" to have a perspective of the final design.
La publicidad como factor determinante para el posicionamiento de los vehículos seminuevos de la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-01) Cobo Suarez, Marco David; Ortíz Paredes, William Franklin
The present research work was carried out in the city of Ambato, to the people that made up the economically active population, PEA, with the objective of collecting information that indicates the influence that the advertising has in the positioning of the commercialization second-hand cars in the city, after detecting the problem of decreased investment of advertisement in these commercial sector, and its decline in the positioning of brands. For this reason, this research focuses on investigating which are the main recognized brands, the forms and advertisement tools that should be applied to get other brands of commercialization of second-hand cars, to position themselves in the market. Through the application of a survey as an instrument made to the target public, it was detected that advertisement has an influence on the brands and their positioning, it detected that one of the companies of commercialization of second-hand vehicles is “Automotores Carlos Palacios”, for its active participation in the market, and that the means in which it should be published would be radio, and internet, as advertising strategies. Through the statistical models contained in this research, it provides an agile form of decision making and it provides an applicable design for the companies that sell second-hand vehicles.
La satisfacción del cliente como vector estratégico, en la comercialización de los asaderos de pollos del cantón Ambato: Caso “Pollos D´ Campo
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-07) Espín Hinojosa, Walter Wladimir; Ortíz Paredes, William Franklin
This research was developed in the city of Ambato to the people who become customers and consumers of restaurants, in this case Chicken broilers, with the objective of measuring the degree of client satisfaction as a strategic vector for Chickens D Countryside It must be taken into account that value, quality and customer satisfaction are fundamental pillars in the success of a company, business, which must first offer the added value that is due attention so that it can compete effectively In the current market. The survey is an instrument by which the study analyzes the current state of the market through people taken as research objectives, it is indicated that the majority when entering to buy or consume a product, the first thing they perceive is the attention they are offered, Followed by the quality of the product and ending with the degree of offers that it presents, leading to the conclusion that many companies close because they do not take as a strategy to satisfy the customer by the variables presented and in this way to let the collaborators know that Degree of satisfaction results in future acquisitions. By means of the established statistical models the research carried out becomes a reference for future research, but above all the fact of presenting to the company Asaderos Pollos D Campo, that satisfying the client this will feel committed to the company, which if Meets your requirements and expectations and any change in either the presentation or price, the consumer will not have problems adapting and the loyalty will be maintained for a long time.