Browsing by Author "Llerena Ortega, Pedro Luis"

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    Análisis situacional de la remuneración de los jóvenes periodistas deportivos en la ciudad de Ambato
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Llerena Ortega, Pedro Luis; Proaño Zurita, Jenny De Los Ángeles
    The research conducted on the remuneration of young sports communicators in the city of Ambato aims to analyze the current economic conditions of these professionals. Through surveys and interviews, factors influencing remuneration were identified, such as the lack of clear salary policies, high competition in the job market, and the perception of inadequate academic training for job demands. Additionally, the study explored how current economic conditions affect job satisfaction, revealing a high degree of dissatisfaction with salaries and working conditions, negatively impacting the motivation and performance of sports communicators. The results highlighted the need to improve salary and labor policies and update educational curricula to better align academic training with job market demands. The lack of recognition and appreciation from employers was also identified as a significant factor in dissatisfaction. Recommendations include implementing more equitable and transparent salary policies, creating professional development and mentoring programs, and improving working conditions to foster a more motivating and productive work environment. Close collaboration between educational institutions and media organizations is suggested to update training programs and ensure young sports communicators are well-prepared and valued in the professional field