Browsing by Author "Jiménez Silva, Walter Ramiro 0501797351"

Now showing 1 - 7 of 7

El Branding y la Fidelización de clientes de la empresa Carrocerías Pérez de la ciudad de Ambato.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-08) Freire Alvarez, Darwin Marcelo 1803990421; Jiménez Silva, Walter Ramiro 0501797351
The Carrocerías Perez has been devoted to the manufacture of bodies, assembly, upholstery whereby experienced phases of market introduction, currently is in the growth stage leading to that has taken strategic actions to maintain and successfully improve the product on the market. Ignorance of Branding and Customer Loyalty and Marketing model will allow more fully perceive the position of customers, gaining a better knowledge of the market, encouraging a high corporate image, achieving higher percentage of market share, taking greater lead generation which becomes a competitive advantage for the workplace of the company. The data produced by field research applied to customers of the company show that it is necessary to solve issues that relate to advertising, promotion, after sales, customer loyalty, these aspects are of great success for the sale of the brand the company. Thus, the proposal focuses on designing a model plan for the Carrocerías Branding Perez de Ambato, Tungurahua province, as an alternative solution to the problem investigated.
El Comportamiento de mercado y el nivel de Competitividad del restaurante La Posada del Flaco ubicado en la feria de autos, sector Picaihua, cantón Ambato.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-07) Lascano Vaca, Ricardo Osvaldo 1804070074; Jiménez Silva, Walter Ramiro 0501797351
“La Posada del Flaco” is a family restaurant that it was born with the goal of giving the community Ecuadorian typical food properly prepared. The main objective at which the food service of the restaurant is based, it is the quality and hygiene in the preparation of food. This enterprise has got a series of problems with their clients’ faithfulness, due to its location is sited in the “Feria de autos de Picaihua”, this is the reason why there are lots of informal sellers and they offer a huge variety of dishes. For what it’s been said before, this research it was based to do a study of the market behavior and the level of competitiveness, with the purpose of creating a typical food feasibility project; with this tool there will be more faithfulness to have a competitive advantage in the market. The data obtained in the field research (survey) showed that the appropriate availability of information of the market behavior it will increase the level of competitiveness of the restaurant “La Posada del Flaco”; as the enterprise lacks of a feasibility project that allows to determine if typical food will accomplish a positive impact in the market behavior in that restaurant. The research was focused on the elaboration of a typical food Feasibility Project to improve the Competitiveness Level and its impact in the Market Behavior of the Restaurant “La Posada del Flaco” located in the Car Fair, Piacihua, Ambato.
La Comunicación de marketing y el nivel de Percepción de los usuarios del Albergue Municipal Temporal para animales domésticos de la ciudad de Ambato.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-07) González Escobar, Ana Lucía 1802806644; Jiménez Silva, Walter Ramiro 0501797351
The Municipal Temporary Shelter for domestic animals is an institution dedicated to offering a temporary home and medical attention to all the domestic animals that for diverse causes live in bad conditions. The Temporary Shelter accomplishes many activities that are directed to the creation of a conscience of respect between animals and humans; however, actions of publicity have not been realized so that the Shelter can be known by the citizens of Ambato. This is why the Institution has not been able to reach its goals, principally reducing and controlling the overpopulation of dogs and cats in the city of Ambato. It is possible with this investigation to observe that a big amount of the population of Ambato don´t know about the Temporary, therefore it is of vital importance to establish publicity strategies to promote the image and goals of the Temporary Shelter towards the citizens of Ambato. At the present time we live in an age of big technological progress that has allowed shortening time and distances in the communications between people and organizations. It is important to use this hardware for the diffusion of the Municipal Temporary Shelter, and likewise to invite the people to collaborate with the goals of the Shelter, and turning themselves into spokesmen of a culture that takes care and respects the whole urban fauna. In conformity with the investigation that has been developed, the proposal includes publicity strategies that will allow increasing the level of perception of the users of the Municipal Temporary Shelter of domestic animals.
Ecomarketing y su incidencia en la Producción de claveles de la empresa AgroRab Cía. Ltda. cantón Pujilí, provincia de Cotopaxi.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-07) Iza Zapata, Martha Marisol 0503801847; Jiménez Silva, Walter Ramiro 0501797351
AgroRab Cia. It ltd., Is engaged in the production and marketing of different varieties of carnations for export to international markets where they are used for decoration for its bright colors, aims to Russia, America, Spain and Chile market during this process is promoted environmental balance. That is why this research aims to associate the variables "ecomarketing" and "Production" to establish strategies to improve production activities and the factors involved therein. The results of field research aimed at employees of the company and the people of Canton indicate that it is necessary to correct issues such as internal communication, development programs Social and Environmental Responsibility as these are factors that allow you to improve production and engage with environmental care. Thus the proposal that emerges from this research is to implement strategies focused on Public Relations Social and Environmental Responsibility in order to sensitize both employees about the proper use of inputs employed in the production and recycling of waste generated as Pujilenses citizens about the importance of recycling.
Las Estrategias de geomarketing y la Percepción de la marca Luigi Valdini Santluigi Cía. Ltda. de la ciudad de Ambato, provincia del Tungurahua.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-07) Robles Obando, Diego Francisco 1803941325; Jiménez Silva, Walter Ramiro 0501797351
The shoe manufacturing company LUIGI Valdini SANTLUIGI Cia. Ltda., Along its entire institutional life has been positioning itself as one of the most important and best in the country in the art of making formal footwear, casual, sport for men, women and children in the national and international market. Allows knowing in more detail the position of the customers or consumers, getting a better understanding of the market, promoting the corporate image, achieving higher percentage of market share and attracting potential customers becomes a competitive advantage for the workplace of the company. The implementation of actions generates a socio economic impact through management, marketing, geomarketing and optimizing enterprise resources, increasing sales, customer loyalty in a sustainable environment. Thus, the proposal focuses on designing a plan for the company Geomarketing shoemaking LUIGI Valdini SANTLUIGI Cia. Ltda. Of the city of Ambato, Tungurahua province. As an alternative solution to the problem investigated.
Estrategias de mercado y el Posicionamiento de la Línea Exel de la empresa Tenería Díaz en la ciudad de Ambato.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-11) Morejón Castro, Mariela Viviana 1804338554; Jiménez Silva, Walter Ramiro 0501797351
The company "TENERIA DIAZ" has been engaged for years in the production of leather footwear and leather is the Exel among others, thanks to the initiative of Mr. Patricio Diaz, who brings capital and labor to make up that company, which has been growing since its opening, it has slowly gained some space in the market. This research makes a comprehensive analysis of the external environment of the company in order to establish market strategies to improve marketing Exel leather. The research data applied to external customers of the company show that it is important to implement strategies to improve market positioning Exel line in this respect will guarantee excellent results in the future. So the research proposal resulting from a marketing plan to improve the level of sales is identified, through improved sales processes, maintaining a high level of quality and improve each of the steps which are performed for production Exel of the line and improve sales by raising the income level of the company.
El Marketing online y su relación con la captación de Clientes de la empresa Almudena de la ciudad de Ambato, provincia de Tungurahua.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-09) Cepeda Jarrín, Cynthia Maribel 0503254450; Jiménez Silva, Walter Ramiro 0501797351
Almudena Company started its activities in the city of Salcedo under the name events, in 2007 and currently its parent is in the city of Ambato, mainly offers rental facilities for events and shows from: Awnings of different measures and models, tables, linens, chairs with pads, space heaters, decorative fabrics, linens comfortable color, dance, decks, walkways, dishes, glassware, silverware, arts scene, structure for shows. The Internet is changing and Marketing in Ecuador has evolved even in the area of Internet marketing is for this reason that many advertising companies are already trying to include in their campaigns and market research to online marketing or e- marketing. By the results of surveys of internal and external customers Almudena Company, this should be determined using promotional strategies as the main tool to Online Marketing, to publicize more effectively services or rental of household implements events offer also considering including these new advertising promotions and discounts to attract more customers. The proposal embodied in the development of marketing strategies Online, the which will help to strengthen the corporate image of the company in the market, as these are focused on generating information attraction, retention and recommendation by appropriate selection of websites and social networks.