Plan estratégico para la mejora de la gestión operativa en la empresa de producción de lácteos Proalpi Milac.

Abstract

The issue regarding operational management arises because the company "PROALPI-MILAC" lacks instruments to confront unexpected changes and risks. This situation could lead to the organization struggling in such a competitive market, especially within the dairy-based products industry. Therefore, the research aims to develop a strategic plan to enhance operational management within the company. The research project followed a rigorous methodological approach for data collection and utilization. Strategic tools and interviews were employed to gather information about the current organizational situation, external and internal evaluations, strategic adjustments, and the creation of operational plans focused on the growth of PROALPI-MILAC. Key findings reveal weaknesses in the company's mission, vision, values, and strategic objectives. The organization was identified as weak both externally and internally. Consequently, a reconsideration of the management approach is proposed, including a new statement for the mission, vision, values, and strategic objectives. The study advocates leveraging opportunities and strengths to address threats and weaknesses. Ten strategies, encompassing conservative and aggressive approaches in production, administration, and marketing, were developed. Ultimately, operational plans were devised for each focus area, incorporating the implementation of the Balanced Scorecard. This includes setting indicators and strategies for the execution and control of the strategic plan.