Plan de negocios para la implementación de una empresa procesadora de productos cárnicos a partir de canales de cuy en el cantón Cevallos

Abstract

Traditionally, one of the star products of gastronomy in the Ecuadorian highlands are the dishes produced with guinea pigs, this has a lean and highly nutritious meat, due to which a large part of the meat-consuming market considers that it is a product that should be better marketed. In this project, a business plan is established that seeks to implement a suitable meat processing plant for the packaging of slaughtered guinea pigs, giving added value to the guinea pig carcass, such as marinating or precooking, in addition to lengthening the conservation time using techniques such as vacuum packaging and quick freezing. Associations and artisanal producers of guinea pigs will be the main suppliers of guinea pigs, thus working together with society. It is proposed to process 100 kilogram of guinea pigs per day, thus covering approximately 2 percent of the demand for it in the market. With an investment of 25,000 dollars, it is calculated that there would be a total recovery of the capital in approximately one year of work if the projected sales goals are met. The investment includes rental and adaptation of a processing plant, purchase of equipment that allows to meet the required production. The results of this business plan determine that the implementation of a guinea pig-based meat processing plant in the Cevallos canton is feasible.