Proyecto de factibilidad para la instalación de una micro empresa procesadora de helados empastados en la ciudad de Machachi

Abstract

This project allowed to analyze the technical and financial feasibility for the implementation of an ice-cream processing microenterprise in Machachi city. The feasibility study carried out focused on four fundamental pillars which were: corporate study for the constitution of the microenterprise. market research, technical study, and economic-financial study. Market research was carried out by implementation of surveys to a representative sample of the target market, using QuestionPro® to record the responses. A favorable response was obtained for the idea of the proposed product, with 92 percent of people who assured that they would buy a product of this type. With the information collected, the flavor and the complement for the chocolate coating were chosen, which were vanilla and almonds, respectively. The microenterprise will start with an average production of 523 units per day the first day, with a projection of reaching 648 units per day the first year. In the technical study is proposed the ice cream manufacturing technology, the raw material physicochemical parameters and the results of the proximal analysis of the final product carried out in an accredited laboratory. The costs of raw materials, machinery and required equipment were determined, which were supported by proformas and quotes in national companies, in addition to establishing the plant distribution and its geographical location. Finally, the economic study was carried out, obtaining positive results with a total investment of USD 47'167.13, a NPV of USD 27'242.42 and an IRR of 40.90 percent, showing that the business is attractive for its implementation.