Plan de negocios para la implementación de una empresa productora de mermeladas y jaleas de mezclas de frutas, ubicada en la provincia de Tungurahua

Abstract

The purpose of this work was to design a business plan for the implementation of a company producing jams and jellies of innovative mixtures of typical fruits of the province of Tungurahua and fruits of national production of great flavor and aroma. A market, technical, corporate and financial study was conducted to verify product acceptance. In the market study, surveys were applied to two market segments, where it is identified that the mostly accepted fruit combination is claudia with passion fruit, from a series of proposed combinations, both for jellies and jams. In the technical study the formulations of the products were established through a sensory evaluation and subsequently a physicochemical analysis was performed. The corporate study establishes that the name assigned to the company is REPOSTEC, with the trademark Deleyte. Finally, through a financial analysis it was determined that the business proposal is viable, since when evaluating the state of the business after a 5-year period of operation, profitability is obtained, allowing to recover the capital invested from the first months of fourth year.