Estrategias de Comunicación para el posicionamiento de la Camara de Comercio de Ambato

Abstract

Relevance: The research is immersed in the social sphere specifically in the communication and dissemination of information, as the content management guidelines, creation of messages and appropriate dissemination channels for the timely and effective handling of information from the Chamber of Commerce of Ambato. Relevance: The beneficiaries of the results of the research will be the Communication and Public Relations Area of the Chamber of Commerce of Ambato, the partners that will obtain a new alternative to be adequately informed about the services and benefits offered by the institution and the people directly and indirectly involved with the mentioned guild. Dimension: We project ourselves towards the success of the research, since we encourage the institutional and business development of the Chamber of Commerce of Ambato, through a communication plan that strengthens the strategies used and reaches the desired sectors. Feasibility: This research has a 100% viability, since access to information is granted by the representatives of the institution, who are convinced that through this research the established goals will be achieved and provide their partners with an alternative innovative to learn about the management and work that is done daily at the Chamber of Commerce of Ambato