El Marketing de guerrilla y el Posicionamiento de la marca de la empresa de embutidos Don Jorge de la ciudad de Latacunga.

Abstract

sausages for over 10 years, during which it has focused on producing the consumption needs of the customers, and is in search of strategies for recognition brand. Within the present research is to implement the use of guerrilla marketing through social networks that allow deploy a competitive advantage in the market and allowing it to be a leading company in the downtown area of the country while positioning the brand Don Jorge sausages in the minds of current and potential customers. Through surveys of customers of the company's Sausages Don Jorge themselves that are mostly dealers and end of which consumers have been able to obtain relevant data on which it has identified that there is a large deficit in terms of positioning the brand in the minds of customers. After performed the analysis of the data collected, it was determined that the creation of a marketing plan guerrilla through social networks like facebook, twitter and youtube allowing greater interaction with users so that they allow positioning the brand of sausages Don Jorge.