El Marketing digital en la captación de nuevos Clientes de la hostería Sierra Bella en la ciudad de Ambato.

Abstract

The inn "Sierra Hosteria Bella" is dedicated to providing spa services Accommodation Restaurant, Family and distraction, currently changing environment have generated a better administrative and organizational management in order to remain competitive in the market tools. The methodology used in the research allowed to know the flaws and projects for change through the application of tools for gathering information such as surveys. The results obtained allowed to determine the needs of external customers who come to this inn and let us also know the misinformation that exists for some customers. The proposal focuses on designing a website that will serve to increase our credibility and give the company an image of innovation, innovation and professionalism. Customers also have the feeling that our company will certainly invest to serve you better. On the other hand, have no website or have it abandoned and outdated, undoubtedly damages the image of our company is why the website would be extremely important and means the same competitive advantage that promotes the satisfaction of all who make ' Sierra Hosteria Bella '.