Diseño de un manual de estilo visual para contenidos en redes sociales para la casa de acogida 'Peluditos Pujilí - Saquisilí: Rescatistas ángeles de Dios' con el fin de apoyar la adopción de mascotas y atraer nuevos donantes

Abstract

This project presents the development of a Visual Style Manual for social media aimed at the “Peluditos Pujilí - Saquisilí” Animal Shelter, with the goal of strengthening its digital communication. The organization lacked visual coherence and professionalism in its online publications, which limited its reach, credibility, and emotional connection with the audience. The manual provides clear graphic guidelines, including proper use of the logo, institutional color palette, typographies, and formats adapted for platforms like Facebook, Instagram, and TikTok. It also includes templates, visual examples, and practical recommendations for photography and video, enabling any team member to create appealing content without advanced technical knowledge. Its implementation is intended to project a solid institutional image that emotionally engages the public and motivates concrete actions such as animal adoption, donations, and community involvement. This tool offers an accessible, functional, and high-impact solution to professionalize the organization’s digital presence.