Modelado 3D como estrategia publicitaria para la oferta de productos y servicios de la Cooperativa de Ahorro y Crédito Credil.

Abstract

The country’s economy is heavily dependent on sectors that lack adequate visibility, such as agriculture and livestock. The majority of the Ecuadorian population is engaged in agriculture as their main economic activity, and the lack of economic support and facilities for obtaining work credits means that this population maintains a poor lifestyle at a socio-social leveleconomic average low. Therefore, a correct generation of advertising strategies will make it possible to publicize the services offered by cooperatives as institutions facilitating investment for this sector. The use of 3D modeling as a promotional tool facilitates the transmission of information because it is a novel and striking way to make known information that due to the source from which it comes often becomes tedious and difficult to understand.