Estrategias publicitarias para la difusión de servicios del Comité de Emprendimiento e Innovación Provincial Integral de Tungurahua CEIPIT para el impulso económico de los emprendedores de calzado

Abstract

This project seeks to promote the services offered by the Integral Provincial Entrepreneurship and Innovation Committee of Tungurahua – CEIPIT, focused on the footwear production sector. Using various advertising strategies evidenced in the document In order to meet the objectives set, a series of advertising strategies was carried out, based on the intended audience, with the study of the same through interviews with design, marketing, communication professionals, footwear experts and committee representatives. surveys and field research carried out to entrepreneurs in the footwear production sector. their needs, tastes, preferences and the most used media were determined, in order to, also on the basis of benchmarking of similar entities, as well as of references in footwear. Also thanks to the SWOT And PEST analysis, the best advertising strategies were determined mainly in three stages, an initial expectation that seeks to make known the idea of the campaign, “undertaking with you”. generating intrigue for potential partners to ask for information on the different activities to be carried out; later a stage of launching is established where the courses, workshops and trainings offered by the committee are already promoted.