Estrategias publicitarias como método de prevención y concientización de la desnutrición infantil en la provincia de Tungurahua dirigida a padres adolescentes

Abstract

Child malnutrition is a problem that compromises the health and survival of a newborn, caused by insufficient intake of necessary nutrients, malnutrition can lead to death depending on the severity of the situation, for this a priority becomes a preconception control that analyzes the nutritional status of the mother and guarantees a healthy pregnancy in which throughout the gestation period it provides optimal nutrition for the baby, at birth, breastfeeding in the first 6 months of life will be vital for provide the newborn with the necessary amounts of fats, water, sugars, vitamins and proteins that are needed for proper development, later giving way to complementary foods that are integrated into the child's diet. Child malnutrition has been present in our country for several years, only in 2021 UNICEF shared that the Ecuadorian territory is located in the second place with the highest number of cases in Latin America and the Caribbean, the growing sexual activity in Minors are taking accelerated steps towards motherhood and fatherhood in adolescents who have disordered eating habits, immaturity and personal, social, economic and labor difficulties. The proposal through digital strategies is a social campaign on social networks since, being a young audience, they are digital natives who spend much of their time consuming diverse content on digital platforms in order to prevent and raise awareness of future cases of child malnutrition. with the contribution of health professionals to provide a better understanding of the care that should be taken before, during and after a pregnancy, whether planned or unplanned.