Producción audiovisual como medio para socializar los atractivos turísticos del cantón Cevallos, Provincia de Tungurahua, dirigido a los habitantes locales.

Abstract

The objective of this project is to promote tourism in the canton of Cevallos through audiovisual production. The research is based on the analysis of the current situation of local tourism, identifying both the potential and weaknesses of the sector. A comprehensive diagnosis was carried out using tools such as PEST and SWOT analysis, interviews with specialists in tourism and audiovisual production, and the study of national and international references. The methodology used combines qualitative and quantitative approaches to obtain a complete vision of the tourism environment and the needs of the community. Based on the findings, an innovative audiovisual proposal was developed to disseminate the canton's tourist attractions, involving local entrepreneurs themselves as the protagonists of the stories. The project proposes a multichannel dissemination plan to maximize the reach and impact of the audiovisual products created. As a result, it is expected to strengthen the tourist identity of Cevallos, increase the flow of visitors and promote local economic development, demonstrating that audiovisual production is an effective and sustainable tool for tourism promotion in similar contexts