Diseño de una colección athleisure para la empresa Boho con el fin de extender la oferta comercial

Abstract

This project proposes an athleisure collection for the Boho company. Its main objective is to expand the commercial offering. As part of the process, research was conducted on the company's structure in terms of production, sales, and products, which was carried out through interviews with staff, allowing for the contextualization of its functioning and operations. Likewise, the athleisure line was analyzed, which consists of various aspects that will allow the collection to be developed efficiently, such as its origin, aesthetic and functional characteristics, its occasion of use, materials, as well as the production process with which the line is managed. This involves an exhaustive process of research and conceptualization of existing information, using scientific journals, books, and doctoral theses. The design and development phase is carried out through a project process that includes the creation of mood boards and research into current trends, including the selection of the color palette, supplies, and materials. The incorporation of shapes, colors, textiles, textures, and creative sewing techniques adds visual interest and dynamism to the garments, thus attracting consumers. Finally, the garments are manufactured, which goes hand in hand with a rigorous quality control process to ensure a flawless finish. The collection reflects a blend of two styles, both casual and sporty, incorporating specific details of a casual garment without losing the functionality and dynamism that the user seeks.