La inteligencia artificial: desafíos y oportunidades en el periodismo

Abstract

This research analyzes the impact of artificial intelligence (Al) on contemporary journalism, at a time when technology is redefining the communicator”s role and deeply transforming news dynamics. In a landscape shaped by immediacy and automation, this study focuses on the ethical, professional, and social challenges arising from the integration of intelligent systems into the media environment. A qualitative methodology was applied, using semi-structured interviews with print, radio, and television journalists in the city of Ambato. The insights gathered reveal a growing duality: while some professionals highlight the benefits of Al in optimizing workflows, personalizing content, and combating misinformation, others express concern over the loss of human judgment, narrative sensitivity, and the ethical foundations of journalism. Findings show that Al, rather than being a threat, can be a powerful tool to enhance journalistic practice—when used responsibly. Instead of replacing communication professionals, Al should reinforce their critical thinking, their role as social mediators, and their commitment to truth. This study calls for reflection and adaptation: embracing technology as a complementary resource without abandoning the core principles of journalism. It is through this balance that a new communicative model can emerge—one where technological innovation and human insight coexist in harmony, ensuring that journalism continues to serve society with integrity and purpose.