La publicidad social como técnica para fomentar la inclusión educativa en las personas con discapacidad física en la Universidad Técnica de Ambato

Abstract

The present investigation locates social advertising as the main tool, to provoke a better inclusive environment in the classrooms of the Technical University of Ambato; with previous qualitative and quantitative research that evidences the lack of assertive communication, how to promote educational inclusion in people with physical disabilities in the Institution, and develop a proposal for an advertising campaign to promote their inclusion as the main objective; in addition, conclusions and recommendations are expressed to promote inclusive education generating empathy with the problem. The academic environment for students with physical disabilities would greatly improve their educational experience and subsequently increase the chances of entering society as a product and independent entity, seeking to eliminate all kinds of barriers with adapted infrastructure and social prejudices.