La publicidad como aporte a la concientización de la contaminación auditiva en la ciudad de Ambato

Abstract

Advertising as a solution to the problem of noise pollution responds to the carelessness of local authorities, who do not generate policies or laws that support citizens in what has to do with the aforementioned pollution. Prolonged exposure to noise has a negative impact on the health of human beings, but especially on children, who decrease their hearing capacity, caused by disturbances when listening. The congestion of noise in the city produces interference in oral communication between people, thus generating the social isolation of citizens who fail to communicate adequately. For the collection of information, an interview was conducted with the risk management officer of the GAD through which the most frequent environmental damages in the city of Ambato could be determined, are lack of green areas, noise pollution, visual contamination, congestion of trash, vehicular congestion, while to know the consequences caused by excessive noise, where 31% consider that the damage that can occur after exposure to auditory contamination is hearing loss, 27% mentioned that it causes pain in the ear , 23% mentioned that causes stress, and 19% mentioned that it causes effects on the skin, emphasizing that noise causes more hearing loss. That is why it is necessary to propose an advertising campaign to raise awareness about noise pollution in the city of Ambato.