La memoria oral y el turismo rural caso de estudio: Terremoto del 5 de agosto de 1949 en la parroquia Santa Rosa, cantón Ambato

Abstract

Santa Rosa, located in the central zone of Ecuador, south of Ambato, is one of the most important parishes of the canton for being one of the most productive in the agricultural area. It is made up of a mestizo and indigenous population, including children, adults and the elderly, the latter being the most important for the research, by preserving the memory of an event classified as catastrophic, which hit several areas of the province of Tungurahua in 1949 and that today is little remembered. For this reason, this titling project had the purpose of exploring the oral memory and rural tourism with emphasis on the case of the earthquake of August 5, 1949, in the parish of Santa Rosa, canton Ambato, a date that has marked the hearts and lives of many people and families in urban and rural areas. Santa Rosa, being one of the most important for the productive and agricultural sector of Ambato, has natural and cultural potential for the development of rural tourism. To develop the research, a qualitative approach was used, using interviews with older adults who witnessed and heard the earthquake and with tourism technicians in the canton. As a result, important information was obtained to articulate the oral memory together with rural tourism, through a proposal for a memory room where images and narrative fragments are exhibited in the interviews to preserve and enrich the memory through tourism.