Estrategias de comunicación interna como herramienta informativa para visibilizar el rol institucional y ciudadano de los policías del cantón Ambato

Abstract

This project addresses the need to establish internal communication strategies within the National Police to highlight its role, stemming from the identification of the technical and complex communication used in official documents, as well as the perception of the institution as an entity lacking trust. This distortion affects the identity and trust, both internally and externally. The research methodology employed was a mixed-methods approach, combining quantitative and qualitative components and applying a deductive method. This allowed for an in-depth analysis, identifying the areas that the police officers themselves consider crucial. The proposal was based on the Double Diamond methodology, which allowed for the conceptualization of the problem through its four phases: Discovery, Definition, Development, and Delivery. This approach provided a clear framework for addressing the situation strategically, generating practical and effective solutions to improve internal communication and strengthen the perception of the National Police, both within the institution and in society.